Stevia sugar fire! Heartland plans to invest in the United States
Heartland Food Products, a manufacturer of Splenda sweeteners, announced that it plans to invest in the cultivation and production of stevia in the United States.
The company plans to establish partnerships with farmers to grow high-quality, high-value stevia crops in the United States, and hopes to begin production in June 2021.
Ted Gelov, Chairman and CEO of Heartland, said: "We want to bring the highest quality products to the market, including purchasing high-quality raw materials directly from American farmers. We call on interested farmers to participate because we know this is for farmers and Splenda Stevia’s loyal users are mutually beneficial."
On the basis of ten years of research, the quality of the Splenda Stevia sweetener produced by these plants will be even better to ensure a pure taste and zero calories.
Stevia is expected to create tremendous value and is suitable for growing in the southern United States. It has the potential to become an important crop in the United States.
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2026-07-08
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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