Avant Releases Annual Color Forecast Guide for the Plastics Industry

Recently, Avant released an annual color forecast guide for the plastics industry produced by the ColorWork team: Harmonious colors combined with rich splash effects will become the mainstream in 2024.

According to reports, the trend report is updated annually to help plastic product designers, brand managers and marketers make more informed color choices.

The four global trend stories recommended by Avant for 2024 are: Anything else, 70.2, 5.0, 4, Let it grow!, What about me? 

The first trend story, "Anything else," conveyed the sentiment that people have the confidence to make a positive difference by sharing local resources even as new crises may emerge; in the trend stories "70.2,5.0,4,"Biotechnology is being used as a potential solution to crises such as scarcity of drinking water, growing food demand, and demand for clean energy; the "Let it grow!" trend story documents the growing adoption of smart farming and agricultural technology,to achieve large-scale reforestation and efficient crop production; and the last trend story "What about me?" tells the story of rediscovering personal happiness and finding meaning in life in a time of restraint.

Norzihan Aziz, Manager of Avant Asia Pacific, said: "For the past two years, we have conducted discussions through online seminars. This year, we have resumed offline meetings, where you can communicate face-to-face with multicultural teams in various regions., this way is obviously more popular. The effect of face-to-face interaction is better, and brainstorming can spark more sparks of wisdom. This year's venue is the ColorWorks factory in Singapore, and we can also use our huge color palette libraryConfirmation of color options for 2024."

ColorWorks European designer Roberto Romanin said: "Purple and green are the main colors of ColorForward 2023. They show the interesting duality between the natural world and the artificial world, while emphasizing the year's ambiguity and ambiguity through stark contrast.Differences. Colors in 2024 are more harmonious and balanced, with more even distribution of colors across the color spectrum, with only a slight jump in the yellow and brown series. However, we also found: Use bright, highly saturated colors to represent the richness and diversity of human beingsExpressiveness will also become a trend."