Creating A Better Sniff Test For Consumers

Tekni-Plex Inc. is launching a new aroma experience aimed at keeping products safer.

Stay with me here.

The Wayne, Pa.-based company has received a patent for Sniff Seal, which the firm says is the very first induction sealed closure liner that can be permeated with scent.

Sniff Seal is designed to allow customers to smell product that's in a sealed container without tempting them to compromise the packaging.

"There are many instances where consumers want to know what a product actually smells like before putting it in the shopping cart. Unfortunately, there are times when consumers peel back seals or remove fitments to experience the scent before buying," said David Andrulonis of Tri-Seal, a business unit of Tekni-Plex, in a statement.

"When a package is returned to the shelf in a compromised condition, it is no longer sellable. As a result, the retail industry experiences a significant amount of loss annually," said Andrulonis, senior vice president and general manager at Tri-Seal.

So Sniff Seal puts the product scent in the liner, allowing potential consumers to catch a whiff without having to ruin the packaging.

This allows the tamper and pilfering evidence packaging to remain in place, the company said.

"Imagine being able to experience the smell of fresh peanut butter or mango-scented shampoo or spring-fresh deodorant in a retail aisle without removing a seal or a fitment? That's what Sniff Seal brings to the purchasing experience," Andrulonis said.