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Home > News > Cosmetics Industry News > ORBIS launched a anti -aging brand for 60 -year -old women

ORBIS launched a anti -aging brand for 60 -year -old women

ECHEMI 2023-01-10

Recently, the POLA Group's POLA Group advocates non -added brand orbis Omis announced that it will launch an anti -aging brand ORBIS Amber, a 60 -year -old woman. It was launched in February 2023. Yuan RMB.


Japanese women's pursuit of beauty is regardless of age. According to ORBIS surveys alone, 77.9%of the adults in their 60s answered "it is unexpectedly unexpected no matter how old."

 

Since ORBIS's re -branding in 2018, ORBIS has firmly centered skin care strategies. From the initial anti -aging series "ORBIS U Corey Series" updated in 2018, to the 2020 core leisure muscle activity series, to the birth of the ORBIS Amber ORBIS is committed to solving women's skin care problems. The birth of ORBIS Amber will be sold in Japan and Singapore in order with the goal of the first year's sales of 500 million yen (about 25 million yuan).

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