Three Trees: Leading the Way in Brand Value and Environmental Innovation

Recently, the 20th World Brand Conference, hosted by World Brand Lab, was held in Beijing, where the analysis report on the "Top 500 Most Valuable Brands in China 2023" was released. With a brand value of 44.516 billion yuan, Three Trees has been ranked on the "Top 500 Most Valuable Brands in China" for the 17th time, with an increase of 6.448 billion yuan compared to last year, a growth rate of 16.94%, and has consistently ranked first in the paint industry.

As one of the world's top three brand valuation agencies, World Brand Lab was established in 2003 by Nobel laureate Professor Robert Mundell, who also serves as its first chairman. Its evaluation reports are widely recognized and have become an important basis for intangible asset valuation in corporate mergers and acquisitions. The "Top 500 Most Valuable Brands in China" is known as the "Oscar" of the Chinese brand field and plays an important role in understanding industry trends and leading market directions.

The list shows that Three Trees' brand value has increased by 6.448 billion yuan compared to last year, with a growth rate of 16.94%. This achievement not only demonstrates the authority and strength of Three Trees, but also showcases its long-standing commitment to cultural leadership and innovative development.

As the first company to propose the concept of "healthy paint" and take green as the main theme of its brand, Three Trees has created a brand manifesto of "health, nature, and green". It has won recognition and love from consumers for its commitment to a healthy and environmentally friendly lifestyle.

Three Trees believes that the development of a company should be based on the premise of "continuously meeting the aspirations and desires of the people for a healthy and beautiful life." Therefore, Three Trees has established the "Healthy+" standard, which far exceeds international requirements, and has pioneered industry environmental standards.