Ashland Unveils AI-Infused Beauty Solutions and Wellness Trends at in-cosmetics Asia

Approaching the close of 2023, there is a rising inclination among individuals to embrace scientific and holistic approaches for well-being during physically and mentally demanding days. Ashland, at in-cosmetics Asia 2023 (Nov. 7-9), showcased an extensive solution line covering skincare, hair and scalp care, oral care, and microbial protection, setting the stage for the 2024 personal care landscape.

Revolutionizing Facial Lines with Perfectyl™ Biofunctional

Ashland introduced Perfectyl™ biofunctional, a cutting-edge chamomile extract developed using Zeta Fraction™ technology and propelled by Artificial Intelligence (A.I.). Sourced organically and sustainably from the mountains in Oregon (USA), this novel extract employs Ashland's patented Zeta Fraction™ technology to unveil a new dimension of chamomile extract. It targets skin beauty with a unique composition, naturally rich in flower acids and GABA amino acid, offering an innovative solution to address fine lines without resorting to injections.

Justine Cotton, Global Marketing, Biofunctionals at Ashland, emphasized, “Ashland has developed Perfectyl™ biofunctional to help smooth fine lines, refine enlarged pores, clarify imperfections and uneven skin, specifically pigment spots, inspired by new aesthetic practices used by GenZ and Millennials to achieve perfect skin.”

Combatting Dandruff and Scalp Irritation with Sclareance™ Biofunctional

Sclareance™ biofunctional, extracted from Ashland’s own clary sage fields in the United States, utilizes non-GMO biotechnology to reduce the appearance of dandruff and promote a healthy scalp. Anne Clay, Marketing and Business Development Manager, Biofunctionals at Ashland, highlighted the impact of stress on the scalp and the increasing consumer interest in scalp facials to address these concerns.

Sclareance™ biofunctional is the result of Ashland's use of artificial-based bioinformatics for predicting the biological efficacy of sclareolide, contributing to the naturality and integrity of customers' products.

Gum Care Revolution with Saffragyl™ Biofunctional

Saffragyl™ biofunctional, a COSMOS-approved cosmetic solution for gum care, is a 100% natural extract from upcycled saffron flowers. Christophe Capallere, Senior Team Leader, Tissue Engineering, Toxicology in Vitro and Evaluation at Ashland, emphasized the interconnectedness of oral health and overall well-being. Saffragyl™ biofunctional helps protect gums from signs of gingivitis, reinforcing the gum barrier and limiting bacterial adhesion.

Enhancing Oral Care with Gantrez™ Soja Delivery System

Gantrez™ soja, a nature-derived, biodegradable active delivery system for oral care, enhances the retention and substantivity of hydrophobic and poorly water-soluble actives on oral surfaces. Ann Druffner, Global Marketing Lead, Oral Care at Ashland, emphasized the technology's role in improving the in-vitro retention of various actives, contributing to longer-lasting benefits in oral care products.

Multifunctional Skin Benefits with Phyteq™ Raspberry

Phyteq™ raspberry, a multifunctional blend suitable for challenging leave-on formulations, provides extensive skin benefits, including antioxidant and well-aging properties. Mark Zhang, Marketing Manager, Microbial Protection and Hair Care, Asia at Ashland, highlighted the innovation's compliance with sustainability and multifunctionality requirements in the beauty industry.

Softhance™ mr for Silky Skin

Softhance™ mr, a conditioning agent harnessing the power of soy and glycerin, offers moisture retention and a soft, moisturized feel to the skin. Compatible with various surfactants, this nature-derived, biodegradable, non-GMO, and vegan-suitable agent enhances skin softness in body wash, facial and hand soaps, cleansers, and scrubs.

Ashland invites everyone to discover the 2024 personal care and wellness trends, bringing forth innovations to enhance consumers' lives.