Yelp Released 2024 Beauty & Lifestyle Trends report: 7 Beauty & Wellness Cosmetics Ingredients Trends to Embrace in 2024

In anticipation of the upcoming year, Yelp's 2024 Beauty and Lifestyle Trends report has forecasted the top beauty and wellness trends based on an analysis of millions of Yelp reviews. These trends encompass a wide range of active lifestyle choices, nostalgic influences, and diverse self-care practices.

Yelp has released its 2024 Beauty and Lifestyle Trends report.

1. Cryotherapy

The demand for cryotherapy has surged, with gyms, spas, and physical therapy centers experiencing a 521% increase in searches for cold plunge therapy on Yelp in 2023. This trend reflects a growing interest in muscle recovery techniques aimed at enhancing performance, improving circulation, and reducing inflammation.

2. Alcohol-Free Alternatives

The rise of sober living among Gen Z and millennials is evident in the 137% increase in searches for mocktails on Yelp. This trend is further exemplified by the emergence of alcohol-free establishments such as New York City's first dry speakeasy, Fat Tiger.

3. Eco-Friendly Pedicures

Waterless pedicure alternatives have gained popularity, driven by a 177% increase in searches on Yelp. Marketed as hygienic, environmentally conscious, and beneficial for nail health, these alternatives are resonating with consumers seeking sustainable beauty practices.

4. Infrared Wellness

Infrared sauna therapy has seen a 40% surge in searches on Yelp, indicating a growing interest in its purported benefits, including increased energy levels, enhanced post-exercise recovery, and improved skin health.

5. '90s Brow Styling

The resurgence of '90s-inspired beauty trends has led to a nearly 700% increase in searches for waxing services on Yelp, particularly focusing on brow maintenance and styling. The revival of the skinny brow, embraced by celebrities and beauty influencers, is expected to dominate the beauty scene in 2024.

6. Holistic Fitness

Shifts in fitness preferences are evident in the 35% increase in searches for stretching and flexibility training, surpassing the 10% growth in yoga searches on Yelp. Additionally, Pilates, step aerobics, and Jazzercise have experienced notable increases in search interest, reflecting a diversification in holistic fitness practices.

7. Vinyl Audio Experiences

Vinyl audio bars have emerged as communal spaces for music enthusiasts to connect and enjoy immersive listening experiences. The 306% increase in searches for listening bars on Yelp underscores the growing appeal of shared music appreciation as a form of self-care and community engagement.

As 2024 approaches, these trends are poised to shape the beauty and wellness landscape, catering to evolving consumer preferences and lifestyle choices.