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Home > News > Company Dynamic > Seppic Has Developed the 'In Real Life Beauty' Line, a Collection of Six Skin Care Formulations, Inspired by Social Media Buzz

Seppic Has Developed the 'In Real Life Beauty' Line, a Collection of Six Skin Care Formulations, Inspired by Social Media Buzz

Cosmetics &Toiletries 2023-12-11

Responding to the burgeoning trends on Instagram and TikTok under the #Beauty phenomenon, Seppic introduces the In Real Life Beauty collection. This curated series comprises six skin care formulations meticulously designed to be visually captivating on screen while delivering an indulgent sensorial experience upon application.


Harnessing the power of Seppic's cutting-edge ingredients, these formulations go beyond aesthetics, offering tangible benefits in skincare and moisturizing. Among the standout creations are:


1. Elastic Stretch Cream:


Taking cues from the popular hashtags #koreanskincare and #snailmucin, this natural face cream boasts a distinctive stringy texture and a slime-like viscous appearance, delivering profound hydrating and anti-aging benefits. The formulation features Solagum AX (INCI: Acacia Senegal Gum and Xanthan Gum) for its viscosity and stringy effect. Complementing this, Fluidfeel Easy (INCI: Lauryl Glucoside (and) Myristyl Glucoside (and) Polyglyceryl-6 Laurate) contributes its emulsifying prowess, resulting in a unique, visually intriguing product.


2. Whipped-Up Body Cream:


Drawing inspiration from the luscious appeal of culinary whipped cream, this rich body cream promises both short and long-term moisturizing benefits. Sepimax Zen (INCI: Polyacrylate Crosspolymer-6) ensures stability for the oils, while Easynov (INCI: Octyldodecanol (and) Octyldodecyl Xyloside (and) PEG-30 Dipolyhydroxystearate) takes charge of emulsification, creating a water-in-oil (W/O) emulsion with a soft and silky texture. The result is an airy and creamy formula that nourishes the skin with a luxurious touch.


With a commitment to transparency, Seppic ensures the formulations' integrity, with the Elastic Stretch Cream boasting a natural origin content of 98.4% according to ISO16128 standards.


This innovative In Real Life Beauty line not only reflects the dynamism of social media beauty trends but also underscores Seppic's dedication to pushing the boundaries of cosmetic formulation. As consumers seek products that seamlessly blend online allure with real-life efficacy, Seppic's latest collection stands as a testament to the convergence of visual appeal and tangible skincare benefits. The In Real Life Beauty line invites beauty enthusiasts to experience a new dimension where sensorial indulgence meets the power of advanced cosmetic science.

Disclaimer: ECHEMI reserves the right of final explanation and revision for all the information.
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