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    Home > Chemial News > Cosmetics Industry News > L'Oréal releases future beauty vision

    L'Oréal releases future beauty vision

    Echemi 2021-03-16

    Recently, L'Oréal Group released its vision for the future of beauty at the global media communication conference "Product Beauty Research" held online. In order to continue to provide consumers with more effective, safe and environmentally-respecting products, L'Oréal Group is committed to an important transformation of its R&D and innovation through the use of "green science" (ie, biological science). By 2030, 95% of the raw materials in L'Oréal product formulas will be derived from plants, or from rich minerals or recycling processes; it will ensure that 100% of the product formulas respect the aquatic ecosystem.

    As of 2020, 80% of the raw materials in L'Oréal formulas are easily biodegradable, 59% are renewable resources, and 34% are natural or derived from natural sources. 29% of L'Oréal product formulations are developed using green chemistry principles. Nicolas Hieronimus, Executive General Manager of L'Oréal Group, said: "Since the establishment of L'Oréal, R&D and innovation have been the core driving force for development. Green science will help L'Oréal open a new chapter in R&D and innovation. The goal we pursue is, By 2030, we will be able to provide global consumers with more effective, safer and more environmentally respectful cosmetics."

    To achieve this transformation, L'Oréal has assembled all its resources in the field of green science, including the latest advances in agronomy, and new developments in biotechnology, green chemistry, formulation science and modeling tools. At the same time, the group is establishing a series of strategic partnerships with universities, technology start-ups and its own raw material suppliers.

    Barbara Lavernos, head of L'Oréal Group's global R&D, innovation and technology, emphasized: "Green science enables us to better meet this ambitious scientific and technological challenge. This kind of circular economy is The basic benign practices enable us to achieve brand-new high-efficiency performance and explore unprecedented beauty benefits without compromising product quality or safety, and to develop the cause of beauty in a way that respects the global environment."

    It is understood that L'Oréal has always adhered to openness and transparency, and the group has continuously introduced new measures to optimize information communication, enhance dialogue with consumers, and empower consumers to make responsible choices. L'Oréal fulfils this promise through the "Product Beauty Research" website. In June 2020, the group launched an information communication activity to disclose the impact of products on the environment and society. The initiative has been deployed globally and will gradually cover all the Group's brands.

    In addition, product safety and its potential environmental impact are at the core of L'Oréal’s commitment. L'Oréal Group created an alternative method of animal experimentation by creating a reconstructed skin model to evaluate the safety of the product. L'Oréal also continues to improve the environmental characteristics of the formulation. In 1995, L'Oréal established a research laboratory to measure and simulate the impact of its products on ecosystems and biodiversity.

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