Texen Group Announces Expansion of U.S. Operations

French luxury and beauty product packaging manufacturer The Texen Group is expanding its U.S. presence with a new office in Los Angeles.

The company, which has been operating in the US since 2008, announced plans to open a West Coast office for the group's trading entity, Texen Beauty Partners (TBP), to help focus on better servicing key industry players in the US market.

Founded in France forty years ago, the Texen Group has become a major player in the global luxury and beauty packaging industry, developing a wide range of packaging solutions and accessories in its own factories and those of its long-term partners in Asia, Europe and the United States. The company established its U.S. presence in 2008 with a sales and development office and factory in New York, and grew further with the acquisition of trading entity TBP in 2016. TBP Sales Director Catherine Desourtieux and Los Angeles Business Development Manager Charlotte Oueini-Gentet express.

The expansion of the Los Angeles office is an important milestone in the group's development, strengthening its international presence and confirming its ambition to grow its trading activities globally and further penetrate the US market.

They further stated that in recent years, Texen has grown to collaborate with major industry players in the U.S. market and Texen Beauty Partners is ready to take full advantage of this synergy, this move is strategic, as the US market is huge, this expansion presents significant growth opportunities, and the decision to open a new office is in line with the goal of deploying a commercial team in the US, allowing Texen to actively engage with the market and establish a more direct contact.

Currently, TBP plays a vital role in sourcing products that meet current customer needs while anticipating future market trends, and operates in a visionary manner, actively seeking to be a force of assertion.

"Texen Beauty Partners' new Los Angeles office provides clients and business partners with a strategic point of contact to achieve its ambitions to market to major groups and Indian brands," they added.

"As the business grows, the company plans to expand the Los Angeles team and solidify TBP's position as a proactive, forward-thinking player in the beauty and personal care industry."