Amouage sales increase 24% in 2023, surpassing US$210 million mark

Omani luxury perfume brand Amouage has announced an annual sales growth rate of 24% in 2023.

Retail sales in the European market grew by more than 39%, driven by strong performance at flagship department stores. Growth in the Asia-Pacific region was 28%, while growth in the Americas was over 21%. Within the GCC region, the top performers were Oman, which saw sales increase by 33% year-on-year, while the United Arab Emirates saw sales increase by more than 30%. Additionally, amouage.com sales grew by more than 31%. 

Ultimately, Amouage boutiques achieved 27% growth, delivering a new independent single-brand luxury retail experience in key geographies including China, the United States, the UAE, travel retail, and Malaysia and Oman.

Amouage's annual retail sales have more than doubled over the past three years and now exceed $210 million. Amouage's strongest markets remain Oman, the United Arab Emirates, the United States and China, which together account for more than 40% of total revenue.

"Our record sales in 2023 underscore strong customer demand across all Amouage product lines. Our continued strong performance against a volatile macroeconomic backdrop reflects our unwavering commitment to creativity, quality and appeal in our products and distribution. Products such as Guidance Eau de Parfum became our best-selling product line globally, This further strengthens Amouage's position as one of the best-performing luxury fragrance brands," said Marco Parsiegla, CEO of Amouage.