Schwan Cosmetics Launches New Colors and Treatment Strategies for Skin Care Cosmetics
Schwan Cosmetics is launching a new color and care strategy focused on bringing to market skin care products containing popular care ingredients that provide scientifically proven benefits to makeup users. The strategy includes a portfolio spanning face, lip, eye and brow products.
The recently launched Power Up Your Pout, a refillable mechanical lip liner infused with peptides and jojoba oil, is part of this strategy. The product is a needle-free alternative to invasive treatments and can achieve on-trend looks like volume, lift and volume.
Stefanie Strittmatter, Director of Global Category Management at Schwan Cosmetics, commented: “With our color and care strategies, we hope to prove that with powerful scientific methods and advanced care ingredients, color cosmetics can achieve the same level of efficacy as skin care."
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