AkzoNobel India Launches Interior Emulsion ‘Dulux Velvet Touch Eterna’

For four decades, AkzoNobel India Limited has brought luxury to the Indian decorative paints industry with its flagship Dulux Velvet Touch range of interior latex paints and now the company is redefining the epitome of luxury with Dulux Velvet Touch Eterna, its first ultra-luxury interior latex paint in India.

Dulux Velvet Touch Eterna takes the unrivalled innovation and superior quality of Dulux Velvet Touch to a new level. Launched for the first time in an interior latex paint in India, this advanced PU-enhanced acrylic makes the paint more durable and dust-resistant, ensuring walls remain flawless and timelessly elegant.

This innovation also meets consumer expectations for superior colour performance in luxury paints. As India’s first Dulux paint to feature TruColour+ technology and antioxidants, Dulux Velvet Touch Eterna brings rich and intense colours to living spaces that stay fresher for longer. Unpleasant odors during the painting process are also a thing of the past, thanks to the fresh scent of added tea tree oil.

Rohit Totla, Executive Director, Decorative Paints, AkzoNobel India, said: “As one of India’s most trusted brands, Dulux has once again pushed the boundaries of innovation and superior quality with its flagship brand Dulux Velvet Touch. Drawing on our global expertise, we have combined timeless aesthetics with technology-driven performance, ensuring that every stroke reflects the timeless elegance and sophistication that the most discerning Dulux paint consumers seek.”

Knowing that timeless spaces deserve equally timeless colors, Dulux’s color experts have crafted an exclusive ‘Timeless’ collection for Dulux Velvet Touch Eterna, featuring 10 themes such as Timeless Love, Timeless Fire and Timeless Universe. Whether used alone or paired with a complementary palette – dark colors for impact, mid tones for a soft look, light tones for a soft touch to walls, or selected whites for serenity – the Eterna collection helps consumers easily transform their home interiors, inspired by timeless and unique hues.

"At Dulux, we never compromise on quality and know that families want a hassle-free painting experience. That’s why we offer a 10-year performance warranty* on the Dulux Velvet Touch Eterna system (topcoat and primer) under our Dulux AssuranceTM warranty scheme, backing up its unrivalled quality," added Rohit.