Three Trees and JD Sign 2025 Strategic Cooperation Agreement

Recently, Three Trees Coating Co., Ltd. and JD Group officially signed the 2025 Strategic Cooperation Agreement. Based on the professional advantages of both parties in their respective fields, they will engage in in-depth cooperation in several areas, including strategic supply of blockbuster products, new product research and development, digital transformation of construction services, and high-quality product certification, aiming to continuously provide consumers with healthier Chinese paint products and create a better and more convenient living experience.

Under the framework of the 2025 strategic cooperation, Three Trees Coating Co., Ltd. will jointly launch a strategic blockbuster latex paint supply plan with JD Group, aiming to allow more consumers to enjoy high-quality products from Three Trees at favorable prices. At the same time, leveraging JD's platform advantages and Three Trees' brand influence, both parties will jointly promote the widespread popularity and quality enhancement of latex paint products.

In the field of product innovation, Three Trees Coating Co., Ltd. and JD Group will jointly launch the JC series latex paint new product. This new series fully integrates JD's consumer data analysis capabilities with Three Trees' R&D strength, accurately addressing market needs and providing consumers with more diverse product choices. The successful launch of these new products is expected to further consolidate Three Trees' leading position in the high-end coating market and achieve rapid market penetration using JD's platform resources.

The digital transformation of construction services, as a key aspect of paint products, plays a crucial role in enhancing consumer experience. Three Trees Coating Co., Ltd. and JD Group will jointly advance the digital process of construction services, utilizing JD's technical support to achieve transparency and standardization in construction processes, thereby improving service efficiency and quality. The digital construction service will allow consumers to conveniently enjoy professional paint construction services, further enhancing the overall consumer experience.

To ensure product quality, Three Trees Coating Co., Ltd. and JD Group will jointly establish a high-quality certification system. This certification system will integrate JD's platform inspection capabilities with Three Trees' product quality control system, ensuring that each product meets strict quality standards. Through this high-quality certification, consumers can choose Three Trees' products with greater confidence, enjoying a healthy and environmentally friendly home life.

This strategic cooperation between Three Trees Coating Co., Ltd. and JD Group marks a new stage in their partnership, jointly committed to providing consumers with “healthier Chinese paint” products and heartfelt services, supporting the digital transformation and high-quality development of the coating industry, and adding color to the creation of a beautiful life.