BASF Partners with BMW Group to Provide Premium Paint Solutions in 50 Markets

BASF's Coatings Division has announced that its high-end automotive repair paint brands, Glasurit® and R-M®, have been selected as the preferred paint brands for the BMW Group's aftermarket service network in 50 markets where BMW does not yet have its own brand. This strategic partnership aims to reshape the future of global automotive repair service centers with sustainable and high-performance solutions.

The Glasurit® 100 and R-M® Pioneer product lines will provide a wide range of repair paint solutions for BMW and MINI brand service outlets, ensuring process efficiency and outstanding product quality. Additional training programs will equip paint technicians and shop owners with the necessary skills to create a sustainable environment in their operations.

Chris Jackman, Global Strategic Account Manager at BASF Coatings Division, stated, “We are excited to contribute to the future sustainability of BMW’s service outlets through this partnership. Our premium product lines, Glasurit 100 and R-M Agilis, stand out for their exceptional performance. Compared to standard primer series, they offer shorter processing times and advanced formulations that significantly reduce material consumption per application. Furthermore, our ability to simplify the three-layer topcoat process into a two-layer system enhances the speed and sustainability of the repair painting process.”

As the automotive repair paint industry continues to evolve, BASF's collaboration with BMW Group reflects a shared commitment to market innovation, quality, and sustainability.