in-cosmetics Asia Set for Record Growth in 2025 with Interest up 273%

The agenda will spotlight biotech formulation challenges and consumer trends

28 JULY, BANGKOK: in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, is poised to deliver its biggest and most dynamic show to date as it returns to BITEC, Bangkok from 4-6 November 2025.

This year’s event will play host to 80% of the world’s top 10 ingredient suppliers, including industry giants like BASF, Croda, Clariant, and Evonik. It is also expected to welcome 90% of the world’s top 10 cosmetic manufacturers, from L’Oréal and P&G to Kenvue and Unilever.

Now in its 16th year, in-cosmetics Asia has tripled in size since its launch, reflecting the growing demand among R&D professionals and formulators for ingredient solutions in the region.

The 2025 edition will feature over 700 exhibitors and welcome thousands of cosmetic scientists, manufacturers, brand owners, and product developers from across Asia Pacific and further afield. Based on the registration alert requests, overall demand for the show is already tracking 273% higher than at this stage in 2024.

Amid market volatility and regulatory shifts in the US, EU and China, global cosmetic brands are increasingly turning to Asia Pacific, with in-cosmetics Asia website traffic from the US, Russia and China up by 105%, 69% and 22%, respectively.

Up to 100 new exhibitors will be joining the event, with traffic to the website’s Exhibitor Directory up by 151% compared to last year; a clear sign of how eager personal care experts are to research and source the latest personal care ingredients.

in-cosmetics Asia 2025 continues to evolve alongside industry trends, with this year’s show placing a strong spotlight on:

• Personalisation and AI-powered beauty
• Shifting consumer behaviours across China, India and Southeast Asia  
• Ethical cosmetics and sustainability: with marine-derived ingredients emerging as one of the most searched-for categories on the website.
• Product stability and efficacy: a core focus of this year’s Technical Seminar and Formulation Lab programmes.
• SPF and UV protection: with the latest advances in UV filters, formulation strategies and regional compliance challenges.

Sarah Gibson, Event Director at in-cosmetics Asia, said: “This year marks an exciting turning point. As beauty brands navigate macroeconomic pressures and shifting consumer priorities, we have seen growing interest in APAC based on its agility, speed to market and endless demographic opportunities. in-cosmetics Asia 2025 will echo that momentum, not just in scale, but in how deeply we engage with the industry's most pressing needs.

"From the rise of biotech beauty to the growing demand for well-ageing solutions, we’re aligning our programme with the real challenges facing formulators today: matching consumer trends with R&D capabilities, efficacy, ingredient compatibility, UV protection and more. This year’s show will provide attendees a platform to innovate and advance with confidence. There’s much more to come, and we look forward to revealing what’s in store!”

in-cosmetics Asia will take place from 4-6 November 2025 at BITEC, Bangkok. It will be co-located with COSMEX, ASEAN’s leading manufacturing, packaging and OEM/ODM exhibition for personal care and dietary supplement products.

Visitor registration will open in early August. For more information, visit here.