Artificial Intelligence and Industry Digitalization Take Center Stage at the 2025 International Coatings Congress

The event is part of the ABRAFATI SHOW and willfeature 90 presentations by experts from Brazil and 10 other countries

The 19th edition of theABRAFATI SHOW will take place from September 23 to 25 at São Paulo Expo,bringing together the International Coatings Congress and the InternationalExhibition of Coatings Suppliers.

This edition of the Congresswill feature presentations from more than 80 experts, focusing on cutting-edgetechnological innovations, next-generation raw materials, sustainability-drivenresearch, and other developments in the paint and coatings sector. The biennialevent addresses timely and relevant topics, and among this year's highlightsare the use of Artificial Intelligence in paint production and thedigitalization of the industry.

According to Alexandre Brown,Construction Portfolio Director at NürnbergMesse Brasil, organizer of the eventin partnership with Vincentz Network, “ABRAFATI SHOW is closely following thegrowing movement toward the adoption of technologies that increasinglystreamline production processes — and this applies to the coatings industry aswell. As in previous editions, the Congress will provide a platform fordiscussions on the most urgent and relevant issues in the sector through anintensive program of lectures by renowned professionals,” he explains.

“The event is not just aregional gathering, but one of the most important global platforms for thecoatings industry. With its unique combination of trade show and technicalcongress, it offers inspiration, insights, and business opportunities that can’tbe found anywhere else. It’s where the future of the industry is debated,shaped, and set in motion,” adds Dr. Sonja Schulte, Vice President of theCoatings Division at Vincentz Network.

On the first day of theevent, September 23, a dedicated session will focus on the digitaltransformation of the coatings industry. This topic will be addressedthroughout the Congress and will feature prominently during the Plenary Sessionon the third day (September 25), where Daniel Murad, CEO of U.S.-basedconsultancy ChemQuest, will explore global market trends and outlooks,including investment opportunities, emerging technologies, regulatorychallenges, and broader market dynamics.

“ABRAFATI SHOW plays a keyrole both in South America and in the global paints and coatings industry.Brazil is one of the largest coatings markets in the world, and this event is aunique opportunity to showcase the strength of the sector. It’s a valuablespace for exchanging ideas on new technologies, addressing challenges, andidentifying the key drivers of future growth. By bringing together majorcompanies, experts, and industry leaders, ABRAFATI fosters collaboration andinnovation — helping the South American market grow and stand out on the globalstage. I’m honored and thrilled to be invited to speak once again at thisimportant event,” said Daniel Murad.

The Congress will include atotal of 90 presentations by specialists from over 10 countries, including theUnited States, Spain, China, and the Netherlands. It will open at 8 a.m. with aseries of technical short courses, followed by the main Plenary Sessions.Keynote speakers this year include Marizeth Carvalho, Chair of ABRAFATI’s Boardof Directors and General Manager for Southern Latin America and Global PowderCoatings Leader at PPG (September 23); Daniel Murad of ChemQuest (September25); and a special panel on Women in Leadership (September 24), featuring CEOsMaria Cristina Potomati (Lukscolor), Kelly Diniz Bicalho (Brasilux), MarianaOrsini (Dow), and Claudia Antunes (Chemours).

“Recognized as one of theleading technical events of its kind worldwide, the Congress offers acomprehensive view of the many pathways available for coatings manufacturers tocontinue advancing. Its robust technical program — curated through a rigorous evaluationprocess — features talks by experts from top companies and prestigiousscientific institutions. The wide range of content shared will update, enrich,and expand the knowledge of professionals across the industry. More than that,the exchange among participants will spark new ideas, paving the way forcontinued progress in the coatings sector. It also encourages greatercollaboration between suppliers and manufacturers — a key element for successin our industry,” says Luiz Cornacchioni, Executive President of ABRAFATI – theBrazilian Coatings Manufacturers Association.

Full event details and thecomplete Congress program are available on the official ABRAFATI SHOW website.

EVENT DETAILS

 Abrafati Show 2025

• Dates: September 23–25
• Times: Plenary Sessions: 9:00 a.m. – 10:30 a.m. | Technical Congress: 11:00a.m. – 5:00 p.m. | Exhibition: 11:00 a.m. – 8:00 p.m.
• Venue: São Paulo Expo
• Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
• Website: https://home.abrafatishow.com.br/
• CongressRegistration: https://home.abrafatishow.com.br/congresso-internacional-de-tintas/
• Trade Show BadgeRegistration: https://www.abrafatishow.com.br/credenciamento