Behind the prescription outflow: challenges and opportunities for hospital side stores

A few days ago, the Heilongjiang Provincial Drug Administration issued the "Implementation Plan for the Inspection of the Business Quality of Drug Retail Enterprises around Hospitals" (hereinafter referred to as the "Plan"), requiring drug regulatory authorities around the region to organize a one-month supervision and inspection of drug retail enterprises around hospitals under their jurisdiction, especially the tertiary hospitals. In this regard, the drug retail enterprises around hospitals (hereinafter referred to as "hospital-side stores"), which have been extremely hot in recent years, have been brought to the attention of the industry again. At present, although there are various problems in the hospital side stores, but with the promotion of prescription outflow and the development of the out-of-hospital market, its future is still promising. For pharmaceutical companies, they must do a good job of targeted marketing in order to seize the first opportunity in the hospital side store market.