Functional beverages re-compete with the Chinese Market
Guangzhou Daily News (Tu Duanyu), a well-known energy beverage brand, has annual revenue of 1.019 billion baht (about 200 million yuan) in China in 2017. Unexpectedly, sales in 2018 were only 592 million baht, down 42% year on year. This year, Karabao decided to intensify its efforts to fight the Chinese market again. In China's plan for 2019, 40% of the products will be supplied directly to PetroChina and Sinopec, 60% to distributors for digestion, mainly covering traditional channels and gas station channels.
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2026-08-26
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