Fruit prices have generally risen by 23% this year

Tree ripe mango, tree ripe pineapple, tree ripe papaya... Recently, there has been a wind of ripening on trees in the fruit market. Many fruit stores and business platforms have labeled fruits ripening on trees, which immediately cost a lot more than ordinary fruits. Is "tree ripening" really delicious or a marketing gimmick? The reporter of Chutian Metropolitan Daily made an interview. 

"This mango is tree ripe, thin skin and thick meat, you can eat it without putting it away." Yesterday, in a boutique fruit store on Xiongchu Avenue, the owner was enthusiastically promoting Hainan Imperial Princess Mango with "ripe trees" to customers at a price of 18.9 yuan per kilogram. The average mango on the side, the same size, is only 13.8 yuan a kilo. A few days ago, the reporter visited many fruit stores and supermarkets, such as 100 orchards, parent orchards, boxed horses fresh, and found fruits with the label "ripe on trees", mainly on pineapple, papaya, mango and other fruits. Generally speaking, the price is two to three percent higher than that of similar products. In the box horse fresh Lion Road shop, reporters found a "tree ripe" Hainan papaya, the unit price is even more expensive than imported papaya 2 yuan.

And open the e-commerce platform, input the word "tree ripening", there are thousands of links, related publicity and promotion overwhelming, "tree ripening" concept has become a popular trend in the fruit market this year. There is no uniform standard for businessmen.

What is "tree ripening"? Reporters in the interview found that businesses do not have a unified concept. Some claim to be ripe for picking in 1989, others claim to be 30 days longer than the growth period of traditional fruits, and even a fruit store clerk told reporters that "ripening trees is a brand". "At present, there is no uniform standard for'tree ripening', which generally refers to fruit harvested after natural ripening on fruit trees, at least above eight ripeness." Chen Boss, who has been in fruit business for 13 years in Wutai Gate, told reporters that, in theory, fruits that ripen naturally have better flavor and taste, but there are not many fruits that can really ripen on trees on the market at present. According to the insiders, the main difficulty of "tree ripening" lies in preservation and transportation. It is understood that in order to facilitate the transport of fruits in order not to be damaged, papaya, mango and other fruits that are not easy to preserve, are picked when 56 mature, and then shipped to all parts. During transportation, fruit ripens slowly, and even needs to be immersed in ripening agent before it can be marketed.

"Fruits ripe on trees must be transported by air, otherwise they will be picked after eight ripeness, and slowly transported by land, and they will certainly rot to their destination." Boss Chen said. Journalists found that with the progress of logistics technology, some large enterprises can sell ripe fruits on air transport trees, but the cost of harvesting, preservation and transportation will be much higher, which is the coordination of the whole industry chain.

Industry insiders said that there are many "tree ripe" fruits on sale at present, but this part of the quantity is a drop in the bucket for the whole fruit market. At present, there is no relevant industry standard for "tree ripening". Many businessmen are still speculating about marketing concepts. It is difficult for consumers to identify them. The owner of a fruit store said that consumers could choose seasonal fruit instead of paying too much attention to "ripening on trees".