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Home > News > Cosmetics Industry News > Horgos will build a distribution center for imported high-grade cosmetics

Horgos will build a distribution center for imported high-grade cosmetics

ECHEMI 2019-07-25

L'OREAL-perfume

On the 18th, the cosmetics town of Horgos International Border Cooperation Center opened its doors and added new business cards for the construction of Horgos National Cross-border Tourism Shopping Center. It is reported that, relying on tourism, through 3-5 years of efforts, Holgus will build the cosmetics town into a domestic import of high-end cosmetics distribution center.

It is known that the total planning area of the cosmetics town of Holgus International Border Cooperation Center is 50,000 square meters, and the first phase of construction area is 5,000 square meters. At present, 15 projects have been introduced, bringing together more than 100 kinds of international cosmetics brands such as Lancome, Estee Lauder and Jiao Yun Poetry, which are centered on the industry, integrating culture, tourism, tourism, etc. Marketing, service and other functions in one of the high-end imported cosmetics characteristic town. 

It is reported that after the China International Import Expo was held in 2018, the Yiwu Commercial and Trade City of Holgos decided on the development idea of the characteristic industry agglomeration of imported cosmetics. Through the way of going out and introducing, it went to Hangzhou and Shanghai for many times to conduct research and demonstration, and invited cosmetics enterprises from all over the country to come to Holgos. On-the-spot investigation of the cooperative center, the orientation and management principles of the cosmetic town were finally determined. In the future, the town will build three major centers: cosmetic industry cluster center, international cosmetic exposition center and cosmetic culture experience center with the operation mode of "company + fund + government".

"We will seize the advantages of Huoerguosi's" one belt and one road "location and the policy advantages of the cooperation center, take beauty makeup as the carrier of the format, and achieve business functions, such as business, service, manufacturing, creative research and development, and so on. Heart and Trading Center." Zhang Yongning, Standing Committee and Vice Mayor of Horgos Municipal Committee, introduced that the tourist reception of Horgos in recent three years was more than 5 million people, and showed an increasing trend year by year. The city will strive to build Horgos into a national cross-border new retail demonstration area with the model of "cross-border e-commerce + tourism" and "tourism + shopping". 

Disclaimer: ECHEMI reserves the right of final explanation and revision for all the information.

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