Watson's: Last year, the brand consumption power of Generation Z grew by 23%.

According to Watson's data analysis, in 2018, the consumption of Generation Z brand under Watson Group increased by 23%. According to Bloomberg Research, Generation Z became the largest consumer group in 2019, accounting for 32% of the world's 7.7 billion people. According to Watson Group's data analysis, the consumption power of Generation Z's brand increased by 23% in 2018.

This analysis also shows that 86% of Generation Z are beauty lovers on average. Generation Z spends more than 70% on cosmetics and skin care products, which is the highest in comparison with other age groups. Although Generation Z is the first digital generation, data analysis shows that they like to shop in physical stores and enjoy the interactive experience of shopping with friends in stores. Customer data analysis of Watson Group shows that 99% of Generation Z will shop offline and like to visit large shopping malls and downtown stores. It can be seen from this that Generation Z will become the driving force of Watson Group's business growth and the key to the group's current and future plans.

In order to attract Z-generation customers, Watson Group's global business units organized a series of promotional activities to meet the needs of the local market. In Asia, Watsons in China has organized a series of flash events and make-up courses for local students on University campuses; Watsons in Taiwan has opened its first Tech Fun concept store, with the latest StyleMe virtual makeup mirror, spot-shopping and electronic beauty consultants.

In Europe, the perfume shop launched a new digital service Go in Store, combined with AR and AI technology, to help customers choose perfume in an advanced way to enhance customer shopping experience. Customers can only sit at home and experience personalized counseling services by videophone with the Perfume Shop's professional consultants. The service was launched at the beginning of this month, and the sales conversion rate of customers has increased by more than 155% so far.

In addition, sustainable development is a topic of great concern to generations Z customers. In terms of sustainable development, Watsons has already taken action. Since 2014, Watson Group has banned the use of plastic particles in all cosmetics and personal care frosting products under its own brand. It has also actively launched environmental protection initiatives around the world. In a word, with the increasing consumption power and influence on retail trend of Generation Z, it is imperative to keep close contact with Generation Z. Nie Wenling, chief operating director of Watson Group, said: "Generation Z is the future of retail industry, and their consumption power is becoming stronger and stronger. We attach great importance to maintaining close ties and interaction with Generation Z. In addition to providing them with appropriate products, the shopping experience brought by brands is also very important. To meet Generation Z, data analysis plays an important role in helping us understand customers'needs, preferences and shopping habits, and adjust business strategies.