China is Becoming a Global Mega Market for Snow and Ice Consumption

The 2022 Beijing Winter Olympic Games will be a spectacular event that will not only bring the world audience a wonderful competition, but also contribute to the world's ice and snow mega market.

Since Beijing's successful bid to host the Winter Olympics, as of October 2021, the number of residents participating in ice and snow sports nationwide was 346 million, and the participation rate in ice and snow sports was 24.56%.

China's "driving 300 million people to participate in ice and snow sports" will provide strong support for global ice and snow consumption.

Ice and snow sports have entered the common people's homes, participation in ice and snow sports has become a new way of consumption of Chinese people, China is becoming the world's major ice and snow consumption market.

Data show that China's residents aged 18 and above have reached 26.95% participation rate in ice and snow sports. Ice and snow sports are no longer limited to the ice and snow season and the north, in the south, many places have opened indoor ski resorts, ice skating rinks, to carry out land curling, roller hockey and other relatively easy to popularize the sport, to develop ice and snow sports according to local conditions.

"Drive 300 million people to participate in ice and snow sports" brings investment opportunities. The chief researcher of China Merchants Financial Dong Ximiao said: "As more and more people participate in ice and snow sports, ice and snow tourism, recreation and other ice and snow-related demand will be more.

Venue construction, equipment manufacturing, etc. also face upgrading to more quantity and higher quality development." Zhou Xing, managing partner of PwC China's sports industry, said, "In terms of venues, China has 654 standard ice rinks, an increase of 317% over 2015, and 803 snow rinks, an increase of 41% over 2015, which is driven by investment hotspots; clothing and equipment are also driven by ice and snow consumption."

Dong Ximiao said that financial institutions should respond to the rapid development of the ice and snow consumption market trends, increase product service innovation, the use of financial technology, the introduction of more personalized products for the ice and snow market and ice and snow sports, to support faster development, transformation and upgrading of the ice and snow consumption market.

"Drive 300 million people to participate in ice and snow sports" let the masses enjoy the fun of ice and snow sports, solidifying the mass foundation of the construction of a strong sports country.

"The purpose of building a strong sports country is to continuously meet the needs of the people for a better life." Beijing Sports University School of Journalism and Communication Dean Li Lingtao said that the popularity of ice and snow sports not only realized the deep integration of national fitness and national health, but also stimulated the initiative and enthusiasm of the national people to participate in the construction of a strong sports country, through the interaction of mass sports and competitive sports to promote each other, cohesion to promote the construction of a strong sports country majestic force.