Since 2013, Cargill has conducted FATitudes surveys on the attitudes of consumers in major countries to fats and oils in food every year. In 2019, the scope of the study was expanded to 12 countries, including Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Mexico, Russia, the United Kingdom, and the United States. "Recognition, perception and behavior of fats and oils contained in food".
Consumers are increasingly concerned about fats in food
Overall, consumers in developing countries pay more attention to oils and fats (78%) than in developed countries (55%). Among them, Chinese consumers are most concerned, and German consumers are least concerned. This may be related to the diet structure and local Health concept.
China: According to the survey data, Chinese consumers are the most concerned about oils and fats in food labels in all countries. 89% of Chinese consumers said they would pay close attention to the oil and fat content used in packaged foods. It is more obvious among female and elderly consumer groups. About 97% of baby boomers (born from 1946 to 1964) and 91% of women will pay close attention to the fat in packaged foods. Reduce fat content and use healthier fats.
The United States: The consumer groups in the United States are showing greater differentiation. Consumers in the South (60%) are more concerned about fats and oils in packaged foods than consumers in the Midwest (48%). Nearly two-thirds (61%) of American consumers are avoiding certain fats or oils. Of the “clean label” consumers, 83% report that they are avoiding certain fats or oils, such as saturated fats And trans fat. For specific packaged foods, 53% of American consumers said they would pay close attention to the fat in salad dressing, and 51% would pay attention to the fat in potato chips.
United Kingdom: For consumers in the United Kingdom, when buying products, the fat content in food (62%) is more important than the oil used (52%). 51% of British consumers will pay attention to the fat in potato chips, 45% will pay attention to the fat in salad dressing.
France: French consumers do not pay much attention to fats and oils in food. Only about one-third of French consumers (35%) say they will pay attention to the amount and type of oil used in restaurants.
Brazil: Nearly three-quarters of Brazilian consumers (71%) will pay attention to the oils and fats in the food they buy, and 60% of them said they would prefer to buy foods with low saturated fat content.
Russia: Russian consumers say that they are most likely to buy non-GMO oil (73%).
India: When consumers in India buy packaged foods, the fat content (87%) is almost as important as the type of fat (85%).
Germany: German consumers are the least concerned of edible oil and fat content in all the countries surveyed. Only 48% of German consumers will pay attention to these values. 44% of German consumers will pay attention to the fat in potato chips, and 43% will pay attention to the fat in salad dressing.
In addition, most consumers will check the food packaging for fat-related claims (such as low fat, zero fat, lower saturated fat), and will carefully check whether it is consistent with the content on the food label, 54% Of consumers said that fat-related claims would make them more likely to buy products. And, in most countries and regions, organic claims have a greater impact on purchasing decisions than non-GMO.
Olive oil is the healthiest fat considered by the public
In the survey of consumers' healthiest fats and oils, olive oil ranks first in all countries visited first. Respondents generally believe that olive oil is the healthiest fat and that foods using olive oil are healthy. Therefore, they influence their purchasing decisions. Olive oil is rich in monounsaturated fatty acids-oleic acid, as well as vitamin A, vitamin B, vitamin D, vitamin E, vitamin K and antioxidants, which can prevent hyperlipidemia, fatty liver and protect the heart, Helps reduce the risk of rich diseases such as hypertension, coronary heart disease, and stroke.
Avocado oil and fish oil are also highly rated by consumers in many countries. 93% of consumers know that omega3 is an important nutrient with many health benefits, mainly from marine organisms (Antarctic krill, Seals, deep-sea fish) and some plants (flax seeds, chia seeds, seaweed).
However, consumers also seem unsure which fats are healthy. The study found that American consumers have low awareness of polyunsaturated fat and monounsaturated fat health (19% and 20%, respectively).
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