Create representative beauty exhibition meeting B2B

Many of them have opened up the market by participating in the exhibition, but if they have not achieved direct results, they will be regretted. K-Beauty & Cosmetic Show will be held at Songdao International Convention and Exhibition Center in Incheon from 29 to 31 August. The organizers are fully prepared to meet the needs of B2B and B2C and develop into a comprehensive beauty exhibition. The reporter interviewed Jeong Jaegyun, the project team leader of Incheon Tourist Commune Exhibition, about the characteristics of this year's exhibition and future plans.

This year will usher in the fourth session of the `K-Beauty & Cosmetic Show', which is co-sponsored by Incheon Tourism Commune and Expo Forum. The beauty exhibition sponsored by Incheon Guangzhou City aims to cultivate one of the eight strategic industries in Incheon City, and propagandize the cosmetics manufacturing in Korea. Incheon cosmetics industry, which accounts for 18% of merchants, supports small and medium-sized enterprises to carry out marketing activities and helps enterprises to increase exports.

What achievements have been made in past exhibitions? The scale and satisfaction of K-Beauty & Cosmetic Show are increasing every year, increasing by 20% in 2018 compared with the previous year. A total of 130 enterprises participated in the exhibition. 16532 spectators visited the exhibition. A total of 290 export fairs were held at the exhibition, which created a negotiation sum of 13 billion won, and the Korean Liuhairdressing world celebration was held. Classics, seminars, beauty talk shows, beauty experience hall and other special activities. At the same time, we invite China Nethong to carry out cosmetic live broadcasting activities, as well as the Fair, to lay the foundation for the development of a comprehensive beauty exhibition. What are the most important preparations for this year's exhibitio

This year, 131 enterprises participated in the exhibition with more than 440 booths, covering cosmetics in the cosmetics industry-color makeup, nail-foot-tattoo, skin-body care, hairdressing-scalp, family care-internal dressing and other categories, especially in order to help enterprises open up the road of marketing and increase exports. We strongly invite diversified buyers to promote the internationalization of the exhibition. This year, a total of 48 buyers from 45 enterprises in 9 countries were invited to hold 1:1 overseas buyer export talks. In addition, we independently planned the Sino-Korean Export Fair and invited more than 50 Chinese buyers to hold order talks. In addition, we also prepared to successfully open the Chinese market. Strategic seminars, seminars to share new retail channel solutions such as Amazon-based methods and marketing education, and to share expertise with businesses.

What are the contents for the general audience?

It prepares special halls and colorful special activities reflecting the latest fashion trends, providing opportunities for the general audience to experience various kinds of cosmetics. Ordinary people interested in cosmetics and those who are about to become cosmetics creators also have wonderful programs. In line with the boom of self-media, we will hold cosmetics competitions and nurture preparations. The contest will select the best makeup creators to win the Incheon Wide Area City Award, and have the opportunity to become the "K-Beauty & Cosmetic Show 2020" advertising spokesperson. In addition,'WANNA B Festival'will be held in Incheon to train cosmetics talents. Meanwhile,'Social Network Star Store', a collection of well-known cosmetics brands on social platforms, will provide rich and interesting views.

Besides, what additional preparations need to be made

Through this exhibition, an independent donation campaign will be launched to support low-income single-parent families in the region. Cosmetics with a value of 90 million won will be donated to Incheon Social Welfare Association by 13 participating enterprises, and efforts will be made to publicize through the exhibition. Promote the culture of donation. < p > < p > & nbsp < / P > < p > What are the future business plans and objectives?

Incheon cosmetics industry accounts for 18% of the whole country, and is the representative strategic industry of Incheon. This field also conforms to Incheon's image as the center of international transportation and an international city. The objective of this exhibition is to provide substantive business opportunities for small and medium-sized cosmetology-related enterprises in Incheon to develop new domestic and foreign distribution networks, and to show various attractions and pleasures for ordinary visitors, thus becoming a representative comprehensive beauty exhibition in the Republic of Korea. To this end, Incheon Tourism Commune, World Expo Park and Incheon Wide Area City will continue to work to enrich and expand the exhibition. < p > < p > & nbsp < / P > < p > < / P > < p > < p > < p > & nbsp < / P > < p > < p > < p > & nbsp