Wang Peng of Lacquer Valley Group: Make Lacquer with Constancy

House decoration is bound to need paint, how to choose "environmental protection paint, health paint" is related to the safety of future life and living, well-known brand celebrity, with "health, environmental protection, quality breakthrough" as the concept, to create a circle of both oil-based paint, water-based paint, wild wood oil, tree paint and other products ecological "paint" Kingdom".

2019 is the 70th anniversary of the founding of the People's Republic of China. In order to show the development of China's home industry, CCTV Central Broadcasting Media and CCTV Network organized a 70-year tour of "Idealist and Dream Chaser" to pay tribute to the 70th anniversary of the founding of the People's Republic of China. On September 6, Mr. Wang Peng, chairman of Lacquer Valley Group, was interviewed by a reporter from CCTV. He described the industrial development layout of Lacquer Valley Group after its renaming and the "celebrities'dream" that it constantly pursued.

On the 20th anniversary of its founding in 2018, Mingshi Da Company upgraded to Lacquer Valley (Beijing) Science and Technology Group in an all-round way, completing a magnificent turn, and changing its name also implies a new starting point for the company to open a new stage. In response, Wang Peng, chairman of Lacquer Valley Group, said that the company was founded in 1998 and has been in existence for more than 20 years. At the beginning, it was mainly a distributor who sold the brand of Guangdong. Later, it changed from a distributor to a manufacturer. During the steady development of the enterprise, many companies were set up all over the country to facilitate management and management. In 2018, Lacquer Valley Group was established, and new development directions and goals were put forward. Just like the familiar high-tech concepts of "Silicon Valley" and "Guanggu", we hope that "Lacquer Valley" will represent the commanding heights of the industry in the future, taking lacquer as the foundation and taking Valley as the connotation.

Lacquer Valley Group's existing brands, such as Celestial, Langdun, Elegant, Million Manor, focus on traditional furniture paint, water-based furniture paint, UV furniture paint, Million Manor tree paint and other products in different fields, with Celestial as the main paint brand, specializing in furniture paint industry, has become the largest furniture paint system service provider in the north. "Mingsta brand - the main brand is in the middle and high-end market stratification, and the main brand of elegant brand is in the middle and low-end economic products. These brands have different positioning and different missions." Wang Peng introduced.

From the start of dealers to self-employment and then to the present national layout, Lacquer Valley Group has completed the phased expansion of its own strength, Lacquer Valley diligently repaired "internal work", relying on product quality and credit services, completed the gorgeous turnaround, and become one of the large-scale well-known high-quality wooden paint enterprises in the country. For lacquers, environmental protection is both a challenge and an opportunity. Lacquer Valley began to enter early in view of the emission of atmospheric pollutants, wastewater, dust pollution during construction, odor and formaldehyde residue in consumer use. Green transformation layout, advocating the value concept of "bio-paint, green development". Lacquer Valley Group has set up an "experimental base of water-based paint" in Anhui Province, and established a production-study-research cooperation with universities such as Anhui University of Technology and Nanjing Forestry College. Lacquer Valley Research Institute has been set up to intensify research and development efforts and promote a series of environmentally friendly products such as water-based paint, wild wood oil and tree paint. Wang Peng said, "For the transformation of green products, in fact, ten years ago, the company began to try and layout. In response to the requirements of national environmental protection, the company increased the research and development and promotion of Langdun water-based paint and Million Manor tree paint, and reprocessed them with modern technology. The new type of"tree paint"has also become the leading wood coatings industry. Natural environmental wood lacquer, these phased achievements of lacquer grain production, education and research, has also been recognized by the market.

Annual R&D investment accounts for about 10% of the profits, and the intensity is relatively large. Although many R&D did not achieve much at that time, it takes time to tell you the results slowly, which is also worth it. Lacquer Valley Research Institute is a combination of theory and practice, and two-wheel drive promotes each other, because theory must pass through. It has been proved by practice, but it will not progress if only practice does not rise to the theoretical level. Wang Peng said. In 2005, Lacquer Valley Group put forward the "Million Project", which means to cultivate a million millionaires, create 10,000 jobs and realize wealth appreciation through celebrity. Wang Peng said, "When the first million projects were put forward, the enterprise was just in its infancy. At that time, it felt that the goal was somewhat unreachable. Now, through the joint efforts of all of us, the first million projects have been achieved." With the realization of "Million Project", Lacquer Valley Group put forward and started "New Million Project" again in 2018, which is called "Million Project 2.0". "New Million Project" means that Lacquer Valley Group will cooperate with 1000 business partners in more than 100 countries and regions worldwide to achieve 10,000 terminal sales cooperation. These two "millions of projects" are actually more like the quantitative goals and development directions put forward by Lacquer Valley to itself. Under the guidance of the goal of "New Million Project", the international market of Lacquer Valley Group ushered in new strategic measures and took root in the national market of lacquer Valley products.