产品关键词设置及优化提示Tips on Product Keyword Setting and Optimization

产品关键词、CAS NO.是买家搜索的重要匹配要素，关键词的设置决定了买家是否能精准地搜索定位到你的产品，也就是说（同等产品信息质量的前提下）产品关键词书写是否专业，影响到发布的产品能否被检索到。那么，怎样的名称书写才算专业呢？

1. 做好产品关键词和买家搜索词的相关性

以Phosphoric Acid为例：

如果你想让买家在搜索磷酸时，展示结果中准确匹配到你发布的产品，建议将产品关键词设置为“Phosphoric Acid”。

2. 产品关键词过长问题——长度要适当

产品关键词能恰当的突出产品是最好的！不要过短，也不要过长。名称写的太长了就跟买家搜索词匹配度不高。不要忘了：产品关键词是买家搜索的重要匹配要素。

3. 产品关键词罗列和堆砌问题——避免多个关键词重复累加

产品关键词中包含多个不同的关键词，买家用这些不同的关键词搜索都能搜索到该产品吗？这种理解其实是个误区，产品关键词的罗列和堆砌不但不会提升您产品的曝光度，反而会降低您的产品与买家搜索词匹配的精度，从而影响搜索结果和排序。

4. 产品关键词中的特殊符号——慎用特殊符号

产品关键词中请谨慎使用特殊符号 “/”、“ –”、 “( )”等，可能被系统默认成无法识别字符，从而影响排序。如需使用，请在符号前后加空格。

Product keywords and CAS NO. are essential matching elements for buyers to search. The setting of keywords determines whether buyers can accurately search and locate your product, that is to say (under the premise of the same product information quality) whether the product keyword writing is professional or not affects if the released product can be retrieved. So what kind of name writing is professional?

1. Do a good job in the correlation between product keywords and buyer search terms

Take Phosphoric Acid as an example:

If you want buyers to search for phosphoric acid and show results that exactly match your published product, it is recommended to set the product keyword to "Phosphoric Acid".

2.The product keyword is too long - the length should be appropriate

Product keywords can properly highlight the product is the best! Not too short or too long. If the name is written too long, it will not match the buyer's search term well. Don’t forget: Product keywords are an important match factor for buyer searches.

3. Product keyword listing and stacking problems - avoid repeated accumulation of multiple keywords

The product keyword contains multiple different keywords. Can buyers search for the product with these different keywords? This kind of understanding is actually a misunderstanding. The listing and stacking of product keywords will not increase the exposure of your products, but will reduce the accuracy of matching your products with buyers’ search terms, thereby affecting search results and sorting.

4. Special symbols in product keywords - use special symbols with caution

Please be careful to use special symbols "/", "-", "( )", etc. in product keywords, which may be unrecognized by the system by default, thus affecting the sorting. To use, add spaces before and after the symbol.