Health value boosts coffee sales

As China's health consciousness rises across the board, "healthy eating" will be one of the most talked about health behaviors in 2021. Among the respondents, 79% of consumers said they are more conscious of the health value of their diet than ever before. Healthy drinks are further sought after by consumers, with new products that focus on high protein, plant-based, low sugar and low calorie becoming the new development direction.

In the national health recognition survey of mainstream beverages, coffee is in the forefront. The public's perception of coffee health has increased significantly, and fat reduction and other new motivations for coffee consumption. On the contrary, milk tea, carbonated drinks and other high-sugar, high-calorie drinks are considered "not healthy enough" by the public.

The strengthening of the perception of the health value of coffee has become a new engine to drive the development of the coffee market, and has also activated the direction of product innovation. For health purposes, consumer preferences have shifted from milk tea to coffee. In the past two years, milk coffee products with high protein and plant-based selling points continue to sell well, with new products coming out frequently; low-fat and low-calorie categories such as cold brew and bubbles are welcomed by fitness professionals.

Among the arguments about the relationship between coffee and health, a study on "coffee and cardiovascular" has a sample size of 1.28 million, and a study on "coffee and chronic liver disease" has a time span of 26 years, and the research direction gradually touches liver, cardiovascular, diabetes, cancer A study on "coffee and chronic liver disease" spanned 26 years and gradually reached various health fields such as liver, cardiovascular, diabetes and cancer.

In the promotion of national fitness, the role of coffee in fat loss and exercise is slowly being explored. Coffee contains a variety of antioxidant components, such as chlorogenic acid, caffeine, tannic acid and so on.

Research data shows that the popularity of coffee health value will boost coffee consumption. Among them, 39% of the increase stems from the reduction of carbonated beverage consumption and 27% from the reduction of milk tea consumption.

According to research data and public data, the higher the dietary health concern, the higher the number of coffee shops per 10,000 people, and the higher the frequency of coffee consumption.