K-beauty improves global competitiveness through various policies

Looking at the direction of cosmetics policy in 2020 from the new year's greetings 2020 (the year of gengzi), the Korean government will continue to strive to improve the global competitiveness of k-beauty. The leaders of the government departments directly or indirectly related to the cosmetics industry, the Korean trade association and the Korean cosmetics association, which help enterprises to export overseas, said through new year's greetings that they would actively support the export of cosmetics. According to Lee uigyeong, director of the food and drug safety department, 2020 is planned to be the first year of implementing the "human centered" safety policy, and the existing systems and procedures are planned to be redesigned. Through customized standard innovation and international cooperation, support innovation and development, establish customized cosmetics and health food system, and make products meet personal health needs. In addition, it will actively eliminate the barriers for Korean products to enter the international market by joining the international cosmetics regulation association.

Official chengyunmo, Minister of industry, commerce and resources, plans to strengthen joint cooperation in major industries and new industries, combining the advantages of the target country and South Korea. It also plans to expand the FTA network to the New South, with the new north as the center, speed up market diversification, and strive to solve disputes to promote the normalization of WTO and eliminate the uncertainty of South Korean enterprises. Kwon deokcheol, President of Korea health industry revitalization Institute, said that in order to improve the international status of k-beauty brand, it will actively provide support.Kim Yeongju, President of Korea Trade Association, stressed that we should promote more diversified export markets and products centered on value-added, high-tech industries and services, consumer goods, etc. It is urgent to improve the innovation power of enterprises through open innovation among large enterprises, key enterprises and start-ups. Therefore, we should actively enliven the cooperation among the enterprise ecosystem and promote the birth of more world-class Unicorn enterprises. Xu Qingpei, President of Korean cosmetics association, promised that Korean cosmetics will meet customers all over the world with unique technology and products, thus leading the global beauty culture. It will take the lead in the research on the advanced nature of the domestic cosmetic system. We will continue to increase support for the diversification of export regions and strive to enhance China's international competitiveness.