North America to Dominate Hair Fixative Polymers Market Until 2022

Hair fixative polymers find application in hair styling products such as hair gels, hair creams, hair sprays, hair mousse and various other hair styling products. The global hair fixative polymer market is projected to cross 29,000 metric tons by 2022,” according to recently published TechSci Research report.

North America is the largest consumer of hair fixative polymers in the world due to robust demand emanating from the region’s hair services industry. Continuing progression of the men’s grooming market in North America is also fuelling the consumption of hair styling products, resulting in higher demand for hair fixative polymers. Moreover, growing research and development activities in the region by hair fixative polymer manufacturers to cater to varied customer needs is expected to positively influence the hair fixative polymers market in North America over the next five years.

DOW Chemicals Company, AkzoNobel NV, Ashland Global Holdings Inc and BASF SE are the largest players in the global hair fixative polymer market. Other leading players operating in the market include Eastman Chemical Company, Evonik Industries AG, Mitsubishi Chemical Holdings Corporation, Miwon Commercial Co Ltd, Nexeo Solutions Inc, among others. 

Hair fixative polymers manufacturers are increasing their focus on formulating hair fixative polymers that do not have any chemicals side effects on the hair and are able to retain the hairstyle even under extreme climatic conditions. This customization in hair fixative polymers is enabling the major players in boosting their sales in the global hair styling products market.

An increasing number of companies are launching hair fixative polymers offering a combination of both natural as well as synthetic components as a growing number of consumers are inclining towards low chemicals or chemical free hair styling products. Emerging economies such as China and India in Asia-Pacific are also anticipated to witness strong hair fixative polymer demand growth over the next five years. Non-ionic hair fixative polymers hold the largest share in the hair fixative polymers market due to their extensive application in hair sprays, hair gels and hair mousse.

“Diverse population base and humid sub-tropical climate across most of the Asia-pacific region has resulted in the launch of combination hair fixative polymers that have both synthetic and naturally derived components over the last few years. Owing to this, the region is anticipated to register growth in hair fixative polymers market, especially in China, South Korea, India and Philippines. A growing number of female population across the region get chemical treatment done for their hair, and subsequent to that, hair styling becomes pretty important, and this trend is expected to augment demand for hair fixative polymers across Asia-Pacific region in the coming years,” said Karan Chechi, research director with TechSci Research, a research based global management consulting firm.

“Global Hair Fixative Polymers Market, By Type, By Application, By Region, Competition Forecast & Opportunities, 2012-2022” has analyzed the potential of the hair fixative polymer market and provides statistics and information on market sizes, shares and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers and key challenges faced by the industry.