Spanish olive oil officially launched the global promotion campaign of 'OLIVE OILS FROM SPAIN ARE THE NEW FASHION' in China
Recently, Spanish olive oil officially launched the global promotion campaign of "OLIVE OILS FROM SPAIN ARE THE NEW FASHION" in China. This is a new round of global promotion campaign of Spanish olive oil since the first "Olive Oil World Tour" in China from 2018 to 2021.
With the theme of "Spanish olive oil your new fashion", this promotion campaign advocates healthy diet and leads the lifestyle of sharing delicious and healthy, and spreads the health benefits and wide application of Spanish olive oil through a series of promotional activities. While showing the high quality of "liquid gold", it also combines with Mediterranean food culture to advocate three new fashion concepts and lead a healthy and fashionable lifestyle.
On the scene of this promotion event, Ms. Teresa Pérez, General Manager of Spanish Olive Oil Industry Joint Organization, expressed her sincere greetings to Chinese consumers through a video, she said: "In the past few years, Spanish olive oil has gained more and more recognition from Chinese consumers. Now Spanish olive oil will lead a new fashion concept, so that Chinese consumers can experience an extraordinary fashion lifestyle while tasting delicious."
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2026-07-14
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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