LG life health again won the first place in brand evaluation

In March, LG's life health was still the first in China, according to the analysis of the brand evaluation results of cosmetics listed enterprises by the relevant agencies in South Korea through big data.

From February 17 to March 18 this year, Korean enterprise evaluation Institute released the analysis results of 25404490 brand data of Korean cosmetics listed enterprises. The "brand evaluation index" refers to the index results obtained by analyzing the big data of brands according to the influence of consumers' online consumption habits on brand evaluation.The big data atmosphere of brand related consumer activities is included in the indicators of value, communication value, social value, market value and financial value. The brand evaluation index of cosmetics listed companies includes participation index, media index, communication index, community index, market index and social contribution index.

In March 2020, in the list of brand evaluation of cosmetics listed enterprises, LG life health ranked first, and amorepacific, KOMA, kleo, cosmese, SK bioland, Hyundai Bioscience, koriyana, Amorig, Tony charm, etc. were among the top 10. In addition, the 11th to 20th enterprises are Korean cosmetics, able C & C, kaiseli, icure, Kolmar BNH, Korean cosmetics manufacturing, neopharm, skin & skin, organic tea cosmetics, cosmocca Korea, etc. After that, sewha P & C, MP Hanjiang, FN publishing, outfeatures, act, CQV, englewoodlab, globe, CSA cosmoic, CTK cosmotics, blossom Media & cosmotics, etc.

The gap between LG life health and amore Pacific's brand rating index narrowed from 1487963 in February to 673605 in March. LG's participation index of life health is 380125, media index is 747843, communication index is 824601, community index is 727988, market index is 2062576, social contribution index is 50980, brand evaluation index is 4802281, ranking first, with a decrease of 16.55% on a month basis. The participation index of amore Pacific is 1099571, the media index is 684331, the communication index is 722438, the community index is 484941, the market index is 1090232, the social contribution index is 47163, and the brand evaluation index is 4128676, ranking the second with a decrease of 3% on a month basis. Korean KOMA participation index is 740317, media index is 212799, communication index is 414805, community index is 231354, market index is 91476, social contribution index is 27779, brand evaluation index is 1718529, up 34.74% month on month. In addition, Tony's charm brand evaluation index is 1560461, ranking fourth, and cosmetic is ranked fifth with 15007779. They rose 70.04% and 35.68% month on month respectively.

According to the results of brand evaluation analysis of cosmetics listed enterprises in March 2020, LG life health brand ranked first, with a decrease of 2.13% compared with 25956935 brand big data in February, said Koo changhwan, director of Korea enterprise evaluation Institute.