2020 China's health care industry competition status analysis

Due to the low entry barrier for the health care industry in China, the time for registration and approval is shorter than that of drugs, and the difficulty of clinical trials is lower than that of drugs. However, the industry uses consumer psychology to make profitable pricing, which has attracted a large number of food manufacturers to enter. The CR5 of the health care product industry is only 19.8%, and the CR10 is only 28.9%. The overall competition pattern of China's health care product industry is relatively scattered.

Industry market concentration is low

The market concentration of China's health care products industry is relatively low. According to data released by Euromonitor International, China's health care products industry will have CR3 of 14.6%, CR5 of 19.8%, and CR10 of 28.9% in 2019. Industry competition is fierce.

Tomson's market share grows faster

According to Euromonitor data, the comparison can be found that after 10 years of development, Tomson ’s market share has increased from 0.8% in 2009 to 5.9% in 2019, ranking first in the industry brand; no limit Although the market share has increased, but the industry share The first place fell to the second place, 0.6 percentage points lower than Tomson ’s market share.

Brand competition by segment

(1) Competition situation of dietary supplement brands

As the main categories of dietary supplements such as vitamins and calcium tablets have lower thresholds for R & D and marketing, a large number of homogenous products produced by different manufacturers compete fiercely in the market, and the industry concentration is low. According to Euromonitor International data, Tomson Baker has the highest market share of dietary supplement products in 2019, accounting for 9.9%, followed by soup without limit, accounting for 9.1%.

(2) Competition in weight management health products brands

The health foods in the weight management field include nutritional powders and mixed beverages and other substitute products. The current domestic market scale reaches 12 billion yuan. American brand Herbalife has an absolute advantage in this field, controlling nearly half of the market share.

(3) Competition situation of sports nutrition and health products brands

Health foods in the field of sports nutrition are mainly aimed at people who exercise and exercise regularly, supplementing them with various nutrients such as protein. The market is relatively small but has maintained a high growth rate of more than 30% over the past 15 years. In 2016, Xiwang Foods acquired Mscletech, a well-known sports nutrition brand, which currently has a large market share advantage, accounting for 29%.