Elderberry and other popular health products in Europe

Hot European immune health products

The Origin of "Elderberry"

As a very ancient natural medicinal material, the medical and edible value of elderberry can be traced back to the ancient Egyptian period, which can be seen from its English name "elder (meaning the elder, elder)".Of course, the origin of the Chinese name "elderberry" also has a certain origin. Many ancient Chinese medicine books have recorded the curative effect of elderberry on rheumatism and bone diseases.
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The roots, stems, leaves, flowers, and fruits of elderberry can be used as medicine. In Europe, food and nutritional supplements made from elderflower and elderberry have been sold for a hundred years.

Nutritional composition of elderberry

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Fe Phosphorus Vitamin A Vitamin C Bioflavonoids Cyanidin Anthocyanins Dietary Fiber ...

The Ingredients and Effects

IMPROVE IMMUNITY

ANTI-OXIDANTS

HEART HEALTH

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Improve Immunity
High in Antioxidants
Good for Heart Health

Improve Cold and Flu Symptoms

There is a certain theoretical basis for eating elderberry to improve immunity. Previously, a research team compared elderberry with two major antiviral influenza drugs, oseltamivir and amantadine, and found that the flavonoids contained in elderberry can bind to influenza A virus and prevent the virus. Infect the host cell, and then treat the cold from the root cause.
Antioxidant Capacity of Anthocyanins

The antioxidant capacity of anthocyanins contained in elderberries can reach 3.5 times that of vitamin E. A foreign research institute has done an experiment on the antioxidant of elderberry, and found that after drinking 400 ml of elderberry juice for one hour, the collective antioxidant status of the subjects improved. In another study on rats, it was found that elderberry extract helps reduce inflammation and oxidative tissue damage.
Positive Effects of Heart and Blood Vessel Health.

Studies have shown elderberry juice may reduce the level of fat in the blood and decrease cholesterol. In addition, a diet high in flavonoids like anthocyanins has been found to reduce the risk of heart disease

Other Health Benefits

Helps fight cancer

Both European and American elder have been found to have some cancer-inhibiting properties in test-tube studies

Fights harmful bacteria

Elderberry has been found to inhibit the growth of bacteria like Helicobacter pylori and may improve symptoms of sinusitis and bronchitis

Support the immune system

In rats, elderberry polyphenols were found to support immune defense by increasing the number of white blood cells

Could protect against UV radiation

A skin product containing elderberry extract was found to have a sun protection factor (SPF) of 9.88

May increase urination

Elderberry flowers were found to increase the frequency of urination and amount of salt excretion in rats

Antidepressant properties

One study found mice fed 544 mg of elderberry extract per pound (1,200 mg per kg) had improved performance and mood markers

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Health Risks and Side Effects

The bark, unripe berries and seeds contain small amounts substances known as lectins, which can cause stomach problems if too much is eaten. In addition, the elderberry plant contains substances called cyanogenic glycosides, which can release cyanide in some circumstances.

Elderberry is not recommended for children and adolescents below 18 years of age or pregnant or lactating women. While no adverse events have been reported in these groups, there is not enough data to confirm that it is safe.

Applications

Immune Health Supplement

Elderberry is a very popular ingredient in immune health supplements. There is a reason. Clinical trials and in vitro studies have well proven its anti-inflammatory and immune support properties. In order to meet the product preferences of contemporary consumers, the dosage forms of elderberry supplement products are showing a diversified trend: gum, powder, drops

Yogurt and Tea

According to data from Innova Market Insights, among the newly launched elderberry products in 2019, hot drinks accounted for 8% and dairy products accounted for 9%. Yogurt and bulk tea are ideal product applications for elderberry, because other berry products have had similar cases, including blueberries, goji berries, and bilberries.

Soft drinks and alcoholic beverages

Elderberry is also a common ingredient in the formulation of soft drinks and alcoholic beverages. According to Innova Market Insights, these two product types account for 16% of all elderberry products launched in 2019.

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Product development is the "key" for the development of the elderberry market-elderberries are increasingly used in natural health product formulations, the main focus is on immune health, and the COVID-19 pandemic has further increased the visibility of this raw material. As consumers become more aware of the functional advantages of elderberry, the raw material will appear in more product formulations in diversified forms.

5 Natural Products & Immune Boosters

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Elderberry Extract

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Vitamin C

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Vitamin D

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Echinacea Extract

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Curcumin Extract

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The Market Growth of Elderberry

Immune health has become the focus of attention, so the raw materials related to immunity are also well received by the market. Recently, the American Botanical Association (ABC) released the "Annual Herbal Supplements Market Report". Among the best-selling herbs, the total sales of elderberry increased by 110.8% to 107.6 million US dollars.

A product once neglected by the market and consumers is now becoming an emerging health trend and will soon become the mainstream. In the context of this pandemic, elderberry has become a star product again.

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