Improve the quality and efficiency of the first three quarters of the catering market stability

According to the latest data released by the National Bureau of Statistics on October 24, the national catering revenue in September 2022 was 376.7 billion yuan, down 1.7% year-on-year. Restaurants above the quota earned 98.2 billion yuan, up 0.1 percent year on year. From January to September 2022, the national catering revenue was 3.124.9 billion yuan, down 4.6% year-on-year; Catering revenue of units above designated size reached 783.4 billion yuan, down 3.9 percent year-on-year.

China Cuisine Association analysis, the first three quarters of the food and beverage consumption market stable recovery. From January to September, the growth rate of catering revenue and restricted catering revenue decreased by 0.4 and 0.5 percentage points compared with that of January to August, respectively. Catering revenue accounted for 9.8% of total retail sales of consumer goods, accounting for 0.1 percentage point higher than that of January to August.

In September, a number of catering brands broke the inherent model and innovated to seek consumption growth. "Fengmao Super symbol" transformation and upgrading, from the "barbecue" into the dinner track. McDonald's opened a "zero-carbon restaurant" in Beijing's Shougang District, where consumers can enjoy the convenience of a green and low-carbon life while eating. Xiabu Group's new brand "take advantage of barbecue" pioneered the one-stop complex business mode of "barbecue meat + wine + tea". Jollibee accelerates the rollout of its new Hong Kong-style dim sum brand "Add Good Luck". Heilongjiang-based Yuchang Food's oil-free steamed "Gugugu chicken breast meatballs" are available in nearly 300 convenience stores in Beijing.

The Mid-Autumn Festival and Teachers' Day meet this year. Meituan's booking data showed that restaurant bookings for the night of the Mid-Autumn Festival rose 49.6 percent year-on-year, with Shanghai, Beijing and Hangzhou seeing the highest bookings.

The China Cuisine Association believes that local governments continue to strengthen consumption, and the catering market remains stable and recovering. In September, the State Administration for Market Regulation issued the Regulations on the Supervision and Management of Enterprises' Implementation of the main responsibility of food Safety. All catering enterprises should strengthen their learning and conscientiously fulfill the main responsibility of food safety. In the face of various influencing factors, the government continued to normalize the epidemic prevention work, strengthened self-inspection of key links, and steadily promoted the high-quality development of the catering industry. It has committed itself to the goal of a steady and stable recovery throughout the year by riving the program to work hard and moving forward resolutely.