The global vegetarian cosmetics market will reach 20.8 billion US dollars

It is reported that with the proliferation of "Clean Beauty", the growth potential of non-vegetarian cosmetics is great.

Vegetarian (Vegan) usually means vegetarianism, but in the field of cosmetics, you do not use animal ingredients or conduct animal experiments.

According to statistics from the International Vegetarian Union, as of 2017, there were about 180 million vegans in the world, including about 54 million vegetarians who did not eat animal foods including eggs and milk.

In 2018, there are about 1 to 1.5 million vegetarians in Korea, which is about 10 times more than in 2008, showing a rapid increase.

The vegetarian cosmetics market is also growing. According to the US market research agency Grand View Research, the global vegetarian cosmetics market will reach US $ 20.8 billion (24 trillion won) by 2025.

This is an increase of more than 60% from the USD 12.9 billion (14 trillion won) in 2017, with an average annual growth rate of 6.3%.

Recently, not only the United States, Europe and other European and American circles, but also vegetarian foods in Asia such as China and South Korea have also shown a tendency to spread.

Korean cosmetics companies are also following this trend.

LG Life Health has stopped animal testing of all products since 2012. Instead, the cell culture toxicity evaluation method and immune cell culture evaluation method were used to test the efficacy of the product.

LG Life Health ’s most iconic vegetarian brand is ‘Beyond’. Long before the popularity of vegetarian cosmetics, it was advertised as "environmentally friendly brand without animal experiments". Also actively participate in activities against animal experiments.

Amorepacific banned animal experiments on finished cosmetics and raw materials in 2008. Following the 2013 "Prohibition of Unnecessary Animal Experiments in Cosmetics", a strategic partnership was signed with the American vegetarian brand "Milk Makeup" late last year.

Brands such as Lanzhi, Yueshifengyin and Primera have launched a variety of vegetarian cosmetics. This year, they have also obtained vegetarian certification on the oral beauty product "Meta Green Slim".

OEM companies have also joined the vegetarian trend.

In 2018, Cosmesis obtained the first vegetarian certification in Asia from the French certification agency EVE (Expertise Végane Europe). Obtaining EVE's vegetarian certification must meet △ use of non-animal derived materials △ use of non-animal experimental materials and finished products △ does not contain CMR (carcinogenicity, reproductive toxicity, germ cell variation) substances △ use of non-animal packaging materials and packaging Specific conditions.

In the same year, South Korea Koma ’s 7 products, including lotions and creams, were certified as vegan, after which self-produced essences and creams were also certified by The Vegan Society.

British Vegetarian Association certification should completely exclude animal experiments in the manufacturing process, from raw materials to packaging, animal ingredients should not be used.

There are also brands that have the slogan ‘Vegetarian’.

The ‘ATHE’ launched by the life culture company LF has obtained the French EVE vegetarian certification. In addition to excluding animal testing, it is also cooperating with the Swiss cosmetic raw material research institute ‘Mibelle’ and is launching further enhanced high-performance products, including ensuring Swiss raw materials.

‘Réduire’ is a mild cosmetics brand that has received EWG green rating for all ingredients. Like ATHE, no animal experiments have been done. In addition, efforts are still being made to reduce waste, such as not using adhesive tape, and replacing plastic with paper cushioning materials.

‘Sioris’ is a plant-based cosmetic brand made with seasonal ingredients such as plum, grapefruit, and summer orange. It has been certified by the British Vegetarian Association and the German Dermatest. It does not use animal experiments and uses recyclable environmentally friendly packaging materials.

In addition to skin care products, color makeup can also find vegetarian products. ‘Dear Dahlia’ is a brand inspired by Dahlia. Replace the red pigment and beeswax used in general cosmetics with natural raw materials.

A person in the industry commented: "Factor food is a consumer-centric trend created by consumer values, so it has full sustainability and growth potential. Even meat eaters, there are consumers who use vegetarian cosmetics, from vegetarians. Ordinary people have a wide range of consumer groups. "

It is also recommended to say: "Because the brand concept is almost the same in terms of the characteristics of vegetarian cosmetics, it is necessary to carry out a higher level of differentiation based on marketing or product characteristics."