Probiotics health food usher in thedevelopment of the golden period

At present, the functions of probiotic healthfood mainly include regulating intestinal flora, enhancing immunity, laxative,promoting digestion, and having auxiliary protective functions for gastricmucosa; the main dosage forms include oral liquid, powder, capsule and tablet.

Wang Hesong said, in 2017, China'sprobiotics market size of 55.3 billion yuan, is expected to exceed 100 billionyuan this year, the compound growth rate of the past five years reached morethan 10% per year. It is expected that during the "14th Five-Year Plan"period, the market size of probiotics in China will grow at an annual rate of12%-18%.

Zhang Yongjian, director of the Food andDrug Industry Development and Supervision Research Center of the ChineseAcademy of Social Sciences, said in an interview with the China Consumer Newsthat in recent years, the probiotic food market is growing rapidly and issought after by many consumers. The main reason is that the public is notsatisfied with the energy from food, but also nutrition, function and otheraspects of the real and potential health needs; food science research onprobiotics continues to deepen, many scientific research results have beenapplied in the field of food research and development and production, providinga more solid scientific basis for the product; the community on the probioticsof science and publicity has been increasing, so that consumers have more andmore in-depth knowledge of probiotics. Probiotics have more and more in-depthknowledge, more attention to this type of health food, and promote and pull thecorresponding consumption.

Wu Chongming said that the developmentpotential of probiotic health food is huge, and the relevant scientificresearch departments and enterprises need to continuously increase theirresearch and development efforts. For example, strengthen the physiologicalfunction stability of probiotic bacteria, target screening and excavation ofpotential probiotic strains, enhance the health care efficacy of probioticproducts, reduce the instability of the quality of probiotic fermentationproducts, and continuously improve the quality of probiotic products. Inaddition, the use of modern biotechnology, through genetic engineering andother means to cultivate more powerful, and can long settle the intestinaltract to play a beneficial role of probiotics, is also a key issue to beresolved in the development of probiotic health food industry.

"At present, there is serioushomogenization in the probiotic health food market, and differentiatedcompetition will become the key to win in the probiotic health foodmarket." Wang Hesong said that in China's probiotic raw material market,strains developed and produced by foreign enterprises dominate, and thewell-known strains include Lactobacillus rhamnosus HN001, Bifidobacterium lactisHN019, Lactobacillus acidophilus NCFM, Bifidobacterium lactis Bi-07 and so on.With the rapid increase in consumer demand, strains suitable for the intestinalcharacteristics of Chinese consumers will be more popular. At the same time,probiotic health food mainly competes with the number and concentration ofstrains, and will develop in the direction of probiotic compound function inthe future. In addition, the product form will tend to snack, probiotic yogurt,beverage, soft candy, jelly and other products have more opportunities fordevelopment.