2019-2021 Probiotic Industry Innovation Trends Released

In recent years, with the outbreak of the epidemic, people have paid more attention to their own health, and the probiotic industry has also received more extensive attention. At present, probiotics have relatively substantial theoretical basis and clinical research in regulating gastrointestinal flora and body immunity, and their health effects have been generally recognized by consumers. The Probiotics Branch of the Chinese Society of Food Science and Technology found that gastrointestinal health and immune regulation for different populations are still the mainstream of the development of probiotic products based on the analysis of probiotic innovative products collected from 2019-2021 and industry research results. At the same time, the industry has also shown six major innovation trends.

Innovation trend 1 Scientific and rigorous evidence-based evaluation of the efficacy of bacteria

Consumers' trust in product efficacy comes from scientific and authoritative data support, and the health effects of probiotics should be established on the basis of scientific and rigorous clinical trial evaluation and evidence-based medicine. Nowadays, more and more probiotic companies are researching on the function of probiotics based on the results of clinical and population trials. The functional characteristics of scientific evidence-based probiotics have become a broad consensus in academia and industry. Providing more strong clinical research evidence for the selected excellent strains will help the research and development of innovative products and at the same time improve the market competitiveness of the products.

Innovation trend 2 Develop differentiated strains to enrich the industry market

Probiotic strains are a key factor restricting the innovation and development of the probiotic industry. We make full use of abundant microbial resources. Based on a solid scientific research foundation, more and more companies use self-developed strains to develop products or features with healthy functions. The distinctive starter forms a differentiated segmentation and enriches the types of products in the market.

Innovation Trend 3 Specific products meet individual needs

Different groups of people have different needs for the health effects of probiotics, which promotes continuous innovation of related products. The health effects of probiotics have strain specificity and individual differences, and different probiotics and their combinations have different health effects. As a result, probiotic products are gradually subdivided into children, office workers, middle-aged and elderly people, and developed to address the health problems of different groups of people, such as children’s diarrhea/dental caries, Helicobacter pylori infection, sleep disorders, and weakened digestive functions in the elderly. Many new products.

Innovative trend 4 Compound combination enhances product health

The combination of multi-strain probiotics and prebiotics enhances the health function of probiotics, and has gradually become the mainstream of product innovation. For example, the combination of Lactobacillus and Bifidobacterium strains, or the compounding with yeasts, oligosaccharides, etc., can increase the number of live probiotic bacteria or complement the health of probiotic strains.

Innovation trend 5 Technological innovation drives diversified product development

With breakthroughs in technologies such as multi-layer embedding and high-life preservation, and the emergence of probiotic spores suitable for thermally processed foods, the application of probiotics has been rapidly expanded. Cross-border fusion products continue to appear, breaking through the original traditional models of probiotic powder, fermented milk, and live lactic acid bacteria beverages, and gradually expanding into food categories such as nuts, candies, and coffee. At the same time, convenient and interesting products such as no need for brewing, no refrigeration, and convenience to carry have gradually enriched the probiotic product categories and met diversified consumption scenarios.

Innovation Trend 6 "Gut-Brain Axis" Theory Drives New Product Exploration

As the pace of modern life accelerates, more and more people are facing mental health problems. Studies have shown that the human intestinal flora can affect brain physiology, psychological response and behavioral performance, and probiotics can regulate mood, psychological symptoms (such as anxiety and depression) and physiological, behavioral and brain function by regulating the intestinal microecology. Pressure-related changes. The exploration of probiotic products that relieve stress and improve sleep quality has begun to take shape.