Axalta supplies automotive refinish paints to the UK's largest independent car company

Axalta today announced the signing of a multi-year agreement with Steer Automotive Group, the UK's largest independent automotive company. Under the terms of the agreement, Axalta is the sole preferred coatings partner to supply its premium refinish brand, Standox, to Steer Automotive Group's 57 U.K. facilities.

Jim Muse, vice president of global sales at Axalta Refinish, said, "This new partnership demonstrates our shared goal of building a better business and maximizing success. Axalta has a range of industry-leading end-to-end solutions that enable Steer Automotive Group to meet current and future needs to support its long-term growth. ”

Richard Steer, CEO of Steer Automotive Group, said: "An important area we focus on and invest in is energy use, the products we use to service vehicles and how we can improve efficiency and reduce waste throughout the process. Axalta offers unique advantages and is our true business partner. Its energy-efficient coating technology, through its premium refinish brand Standox, has created great traction for our decision-making process. We also rely on Axalta to provide strong technical training in application technology, which ensures the implementation of standardization for us. Finally, Axalta's innovative digital services and programs tailored to the Drivus brand will help our 57 plants operate faster, smarter, and more efficiently. ”

The agreement also includes products from U-POL, known for its expertise in patchwork accessories and protective coatings, which was acquired by Axalta in July 2021.