Global Cosmetics Group—— L'Oreal (France) Cosmetics Group

L'Oreal was founded in 1907. L'Oreal Group is a leader in the cosmetics industry, a multinational company headquartered in France, and one of the Fortune Global 500 companies.

L'Oreal Group is a world-renowned cosmetics manufacturer, founded in 1907. Now all kinds of cosmetics sell well all over the world and are very popular. In addition to cosmetics, the group also deals in high-end consumer products and conducts research in pharmaceuticals and dermatology. L'Oreal covers cosmetics, hair coloring appliances, skin care products, sunscreen products, make-up, eau de toilette and perfume, dermatological research, pharmaceuticals, and high-end consumer goods.

Brands: L'Oreal - Maybelline - Lancome - Drakkar Dynamik - Retinol Re-Pulp (BIOTHERM) - Neutralia - Color Riche - Reverie - Sublime Finish - Rouge Chromatic - VICHY - KERASTASE.

1. Top brands

HR (Helena)

2. First-tier brands

Lancome (Lancome), YSL (Saint Laurent), GiorgioArmani (George Armani)

3. Second-tier brands

Biotherm (Biotherm), Kiehl's (Kiehl's)

4. Third-tier or lower-tier brands

Yue-sai (Yue Sai), L’Oreal Paris (L’Oreal Paris), Jazz, Garnier (Garnier), little nurse

5. Makeup

CCBPARIS (Paris Creative Artists), Shu Uemura (Shu Uemura), Maybelline (Maybelline)

6. Cosmeceutical brands

Vichy, La Roche-posay, Skin Ceuticals

7. Oral beauty brands

INNEOV (INNOV)

8. Perfume brand

GiorgioArmaniParfums (Armani), Ralph Lauren (Ralph Lauren), caelParfums (Cacharel), Cacharel (Song Cher), VIKTOR&ROLF (Vigorov)

(Note: Armani also has skin care and make-up products, positioning and Lancome, Shu Uemura a grade)

9. Hairdressing brand

L'Oreal Professional, Kerastase, Matrix

L'Oreal  is a leader in the cosmetics industry in the world, and its sales performance is growing steadily all over the world. So far, L'Oreal L'oreal's development momentum in Asian countries is still rapid, and its biggest driving force comes from its taking the Asian market as the goal of expansion in the next few years.

L'Oreal's business in China has maintained a good momentum of continuous, stable and rapid development. In 2008, L'Oreal Group achieved sales of 6.952 billion yuan in China, an increase of 27.7% over the previous year, achieving double-digit growth for 8 consecutive years, and it is firmly ranked among the top ten markets of L'Oreal Group in the world, and it is also the largest single market in the Asia-Pacific region.

In just 12 years, L'Oreal started from scratch, and its position in the Chinese market has risen steadily. It has become one of the leaders in the Chinese cosmetics market and one of the most well-known and respected multinational companies in China.