Akzonobel announces acquisition of China Resources Paints!

Recently, foreign paint giant Akzonobel announced that it has reached an agreement with Shandwick to acquire its decorative paint business in China, which is expected to be completed in the second half of 2023.

Takeover interest includes Shandwick's China Resources paint brand. In 1991, China Resources Paint was founded in Shunde, the hometown of paint in China. After more than 20 years of hard work, China Resources Paint has become the advocate of high-quality healthy paint in China, especially in the eyes of professionals. The main factory is located in Shunde, Guangdong Province, and has set up nearly 400 offices across the country, with technical service centers in Tianjin, Shunde, Shanghai and Chengdu. The technical service and sales service network covers the whole country.

China Resources Paint is a brand of Shandwick Consumer Brand Group, relying on its cutting-edge research and development technology and exquisite production equipment and technology, continuous innovation and improvement. China Resources Paint aims to provide consumers with environmentally friendly and healthy paint products and related services to create a high-quality family life. China Resources Paint A+ series products can reach the strict European and American testing standards 24 hours after brushing, truly enjoy a healthy new home 24 hours; Its antibacterial series of products can effectively inhibit the growth of bacteria, antibacterial rate reached 99.99%, so as to make comfortable home environment more immune. At the same time, China Resources Paint has more than 1808 colors to choose from, to help you easily match your dream home environment.

After more than 30 years of brand precipitation, China Resources Paint to paint industry experts as the brand positioning. In recent years, from the level of product promotion wholeheartedly embrace young people, insight into the nature of "wild" life attitude into the brand. With annual sales of about 100 million euros, the company has about 300 employees and 1 production base.

The acquisition announces that high-end products will become the mainstream in the future. The combination of the two leading companies will also bring more powerful products and services to customers, and strengthen Akzonobel's influence and brand portfolio in the Chinese market. As the CEO said, will support the business to further unlock potential and bring new opportunities.