Guoguang: Continue to cultivate plant growth regulator, technology and service

Recently, Guoguang accepted a specific object survey, and answered the hot issues that investors are concerned about, the details are as follows:

Q: What is the status of the company's plant growth regulator certificate?

A: by the end of 2022, there are 451 registered enterprises of plant growth regulato formulations in China, involving 141 kinds of crops. There are 1434 effectively registered plant growth regulator products (including nearly 87 of our company), and 218 registered technical products (including 31 of our company). In 2022, the number of domestic plant growth regulator certificates is relatively scattered, and the top 10 enterprises have a total of 311 certificates, accounting for 21.7% of all certificates. Our company's plant growth regulator certificate accounts for about 8.6% of the domestic plant growth regulator certificate, which is the largest number of registered varieties of plant growth regulation formulations in China.

Q: What are the barriers of the plant growth regulator industry, and what are the advantages of the company?

A: The plant growth regulator industry has high industry barriers. First, the industry access licensing system, product registration system, pesticide production licensing system and pesticide production approval system formed by the industry regulatory system access barriers, and our company is the domestic plant growth regulator technicals and formulations registered varieties of enterprises; The second is research and development technology and product application technical barriers. The application technology of plant growth regulator affects the effect of regulation, and the technical requirements of product application are high, so potential entrants cannot establish channels, accumulate application experience and promote products in a short period of time, which forms a high technical barrier for new entrants. After more than 30 years of development, our company has mastered the more mature application technology of plant conditioning

Q: What are the reasons for the large number of sales staff in the company?

A: The use of plant growth regulators is very different from other pesticides, and it is necessary to provide users with scientific and accurate guidance through technical marketing methods such as application technical training. Therefore, the company's technical marketing personnel need to go deep into the field, on the one hand to carry out professional training in crop planting management, on the other hand to carry out planting technology demonstration, application and promotion services. The company currently has more than 4,500 dealers, each agricultural chemical dealer downstream there are about 20 retailers (township, town level), technical marketing service customers and users a large number and wide distribution, need more technical marketing personnel to cover.

Q:Is the company's end customer brand sensitive?

A: Although the input of plant growth regulators is small, the output is obvious, but if it is used improperly, or the quality of the product is poor, or the technology is not strong, it is easy to produce negative effects, and the loss is also obvious, even huge. Therefore, once users recognize the use of products and brands, thus creating trust in the brand, generally unwilling to replace, so the stickiness is higher.