MANE Introduces Revolutionary Alcohol-Free Hair Perfume: AQUAFINE™ Hair Mist

In a groundbreaking move, MANE, renowned for its 150-year history of innovation, unveils AQUAFINE™, an alcohol-free hair mist that elevates the art of hair perfuming without compromising hair health.

MANE Unveils Its Innovative Alcoholfree Mist for Perfuming Hair without Causing Damage

AQUAFINE™, a water-based fragrance microemulsion, stands out as a transparent and lightweight formula that not only perfumes hair but also nurtures it. Enriched with botanical extracts, this revolutionary mist strengthens hair, bestowing it with body, while a conditioning agent works to soften and effortlessly detangle.

What sets AQUAFINE™ apart is its commitment to environmental consciousness. Crafted with 100% biodegradable ingredients, the mist undergoes a low-energy and low-carbon manufacturing process. Reflecting a strong dedication to sustainability, AQUAFINE™ attains an impressive score of 85/100 on the GREEN MOTION™ tool, exemplifying an exceptional overall environmental profile.

At MANE, traditions and heritage are embedded in their DNA, shaping their approach to product creation. Drawing inspiration from global customs, they recognize the universal thread of humanity that transcends differences. For MANE, a company rooted in internationalism, the 150 years of expertise seamlessly blend with the diverse tapestry of the world.

Turning the lens to Japan, MANE draws on the ancient art of kōdō, translating to 'the way of incense.' In tandem with The Tale of Genji, an 11th-century literary masterpiece, these cultural touchpoints celebrate the profound connection between scents and emotions. Kōdō, with its emphasis on meditation and scent contemplation, mirrors the literary masterpiece's ability to weave intricate stories where fragrances evoke emotions and shape character narratives.

In contemporary Japan, the emphasis on hair care reflects a deep-seated cultural appreciation for cleanliness, discipline, and a respect for appearance. Here, traditions seamlessly merge with modern sensibilities, influencing daily practices and rituals.

For MANE, bridging traditions is not just a corporate strategy; it's a commitment to enriching the lives of consumers. AQUAFINE™ emerges as a testament to this commitment, offering a fragrant journey that respects tradition while championing sustainability, thereby positively impacting the world.