Native Launches First Full Body Deodorant

Clean personal care brand Native launches its latest innovation and category expansion - full body deodorant. Featuring deodorant sprays and classic deodorant sticks, this new range offers new ways to fight stink from armpits to toes.

Native Full Body Deodorant is designed to eliminate odor and is clinically proven to provide 72 hours of odor protection while being gentle on sensitive skin and sensitive areas. Suitable for external use on armpits, chest, private parts and feet.

"We want to empower people to feel confident in their own skin, even during life's bad moments," said Vineet Kumar, CEO of Native. "We found that consumers must engage in compensatory behaviors to address normal body odor issues, such as taking multiple showers, changing clothes mid-day, keeping their distance from others, or using products that do not address the source of body odor. Native's full body deodorant offers a simple and effective way to prevent body odour while boosting the confidence you can start the day smelling great. "

Both of Native's deodorant formulas are dermatologist-tested, safe to apply on the skin, and contain no aluminum salts, parabens, baking soda, dyes, or talc.