Hello launches vitamin C whitening toothpaste

Hello has launched Vitamin C Whitening Toothpaste, which is formulated to whiten teeth and remove 94% of surface stains in three weeks when used twice a day.

With twice daily use, users can also experience up to two shades of whitening results in six weeks.

Vitamin C whitening toothpaste helps prevent cavities, strengthen tooth enamel and freshen breath.

It is free of peroxides, parabens, gluten, artificial sweeteners and titanium dioxide.

The natural mint-flavored toothpaste is now widely available online and in-store at leading retailers including Target, CVS and Amazon.

Kristen Babkes, marketing director at Hello, said: "We are excited to launch the first toothpaste to feature Vitamin C as a whitening agent and add it to our innovative product lineup. Hello Vitamin C Whitening Toothpaste is special because it brings an unexpected, beloved beauty ingredient to our oral care routine. With its unique blend of ingredients and refreshing mint flavor, we're confident this toothpaste will become a fan favorite in oral care, helping people elevate their daily whitening routine and adding a touch of magic along the way."