PAI Partners acquires majority stake in Beautynova from Bluegem

PAI Partners will acquire a majority stake in Beautynova from Bluegem. The company now has a powerful platform to accelerate growth in all its key markets, including the United States and Europe. PAI, together with Bluegem, will support Beautynova and its management team in achieving their growth strategy to further develop the brand.

Since 2020, with the acquisition of Bluegem, Beautynova has grown into a leading professional hair care platform, its sales have more than tripled and it has undergone significant geographic expansion, with a particular focus on the United States, which now accounts for 18% of the company's sales.

Stefano Banfo, CEO of Beautynova, said: "Emilio and Bluegem have been true partners, providing unwavering support for our vision of innovation and achieving meaningful growth. Over the past four years, the company has strengthened its senior management team and invested in state-of-the-art production facilities, world-class ERP systems and innovative product development, ensuring we have the resources and expertise to push boundaries and set new standards. We look forward to working with PAI and Bluegem to continue this exciting journey of innovation and growth. "

Emilio Di Spiezio Sardo, founding partner of Bluegem, said: "Beautynova exemplifies our strategy of generating alpha returns from our everyday consumer staples business. By working with strong management teams in a fundamentally strong industry, we have transformed our business based on international expansion, digitalization and new product development. I would like to thank Stefano for his partnership in driving this growth, which is quickly delivering value to our investors. We are pleased to share the second part of our journey with PAI Partners, a global investor with a strong track record in consumer businesses with operations around the world, including the company's strategic market in the United States. "