Dow Chemical formulates new polyolefin elastomer artificial leather for automotive market

Dow Chemical has developed a breakthrough artificial leather solution based on polyolefin elastomers (POE) that addresses the needs of the automotive industry as it transitions to increasingly animal-free alternatives to leather products.

The POE alternative leather option has been commercialized by Chinese partner HIUV Materials Technology and has been qualified by an electric vehicle manufacturer for its automotive seating applications.

Leveraging Dow’s long-standing expertise in materials science, we are excited to bring this high-performance, animal-free leather option to market.

"Leveraging Dow’s long-standing expertise in materials science, we are excited to bring this high-performance, animal-free leather option to market. " said Bambang Candra, Asia Pacific Commercial Vice President of Dow Packaging and Specialty Plastics, ”We look forward to more value chain collaborations with forward-thinking brands and discovering new possibilities for our POE leather options in the automotive market and beyond. "

In addition to automotive, this innovative option can be used in other applications including sporting goods, furniture, fashion and accessories, meeting brand owner’s stringent requirements for product appearance and customer experience with cost-effective positioning.