FENDI launches premium fragrance collection
Fendi has launched a refined fragrance collection of seven fragrances that traces the story of the eponymous family behind the Italian designer brand. The collection is the first for an LVMH-owned brand to be sold in its own stores.
The fragrances will be sold in boutiques and on Fendi's website starting next month, with prices positioned in the ultra-luxury category, reports Business of Fashion Review.
Each scent is given a name that evokes the fashion house's heritage, such as Perche No, Ciao Amore, Sempre Mio, La Baguette and Dolce Bacio.
With the fragrance industry booming, and several luxury brands announcing their entry into the industry, it's no surprise that Fendi wants a piece of the pie.
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