Perfume gel: the new fragrance solution from Geka

The German manufacturer of precision cosmetic applicators has applied its micro-bristle technology to the sensory experience of the world of perfume.

Geka's new perfume gel solution is based on its "Fusion Applicator", which is made of 50 tiny bristles with a diameter of 0.08 square millimeters at the tip, making it the ideal tool for hygienic and precise application. The large reservoir in the middle of the applicator ensures that the formula is perfectly dosed, and its soft, silky, non-greasy texture releases the rich and vivid fragrance. Due to the extremely high concentration of fragrance, the formula ensures long-lasting fragrance.

To demonstrate the potential of this solution, Geka created a long-lasting fragrance called "philolocaly" with ingredients such as denatured alcohol, water, fragrance, polyacrylate crosspolymer-6, t-butyl alcohol, limonene, linalool, citronellol, alpha-isomethyl ionone, hydroxycitronellal, hexyl cinnamaldehyde, citral, geraniol.

To highlight the uniqueness of this on-the-go fragrance, Geka designed a packaging that combines matte and shiny “shadow printing” with shiny silver foil printing.