Nobody's Child is about to launch a beauty range

The latest fashion retailer to dip its toe into the lucrative beauty industry is ethical clothing company Nobody's Child, which is launching its new "Goddess Collection" in John Lewis, M&S and Boots, and will sell these products online and in stores alongside its fashion and lifestyle products.

The new range includes perfumes, diffusers and candles, as well as mini gift sets, three-piece hand creams, night routine skincare kits and (recycled) velvet wash bags, priced between £12 and £35 each.

Each of the fragrances - Gaia, Selene, Rhea and Iris Eau de Toilette - is made with plant extracts and cruelty-free ingredients. The packaging is made from recyclable carton sourced from sustainably managed forests.

An ethical alternative to high street clothing brands, Nobody's Child was founded in London in 2015 by entrepreneur Andrew Xeni. In 2023, the company moved into the lifestyle sector, having recently opened a flagship store in Covent Garden.

Jody Plows, the company's chief executive, commented: "Beauty is the next natural step and its new cosmetics launches embody the spirit of the Nobody's Child' customer.